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newsClarion will move its ICE Totally Gaming trade exhibition from Earls Court to Excel London from 2013. The organiser has struck a five-year deal with the east London venue after a long-term tenancy with Earls Court. Clarion Gaming division MD Julian Graves said investment in Excel over the past 12 months made it a good choice for the event long-term. The decision comes just weeks after Earls Court owner Capital and Counties submitted its masterplan application for the demolition of the exhibition centres as part of a 77-acre residential and commercial redevelopment of the site. In CapCo's original timeline for development, Earls Court 1 is scheduled to be torn down after its London 2012 commitments in September 2012. "The improvements taking place as a result of the venue's ongoing development programme, the addition of more transport and access infrastructure, the close proximity of London City Airport and the legacy of the Olympics means Excel has all the credentials needed for an event which attracts attendees from more than 120 countries around the world," Graves said. "We are looking forward to working with Excel and our customers to ensure ICE continues to be the outstanding event for the international gaming industry." ICE will run at Earls Court for the last time from 24 to 26 January 2012. The show attracted 20,829 attendees in 2011. ICE's relocation follows news that Brand Events and Clarion will launch a new Top Gear Live at Excel later this year replacing the MPH show. This year's ICE expo was one of two events used by marketing body FaceTime to undertake new research into visitor behaviour. In partnership with Cog Research, FaceTime employed mobile eyetracking technology to determine what specifically caught visitors' attention during the show. Visitors wore an adapted pair of spectacles that incorporated recording technology and the research team recorded what grabbed the attention as they walked through the busy events. "We wanted to help exhibitors plan an attention-grabbing presence at live events with this research," FaceTime CEO Austen Hawkins said.ICE swItChEs Earls Court for ExCElExhibition industry unites to protest olympia tube lossEarls Court and Olympia (EC&O) is in ongoing talks with TfL on the changes as well as a range of mitigating measures that must be implemented should the cuts be enforced, commercial director Anna Golden said. In its consultation response, the venue pointed out the £25m redevelopment programme underway at Olympia, scheduled to finish in February 2012, will attract more visitors to the venue and place greater strain on public transport. The shift of business to Olympia from Earls Court should it close in September 2012 will only increase that pressure.The exhibition industry and EC&O aren't the only ones protesting the changes. The Borough of Hammersmith and Fulham has also gone on the offensive with the MyOlympia campaign group. The tube cuts have been dubbed "outrageous" by Hammersmith MP Andy Slaughter, who organised a public meeting with LU strategy and commercial director Richard Parry on 26 July about the closure. Both Slaughter and EC&O have also pointed out Olympia is one of the few disabled access tube stations within West London.The number of event supplier and services Association (essA) members has reached 206, its highest result in three years.The total number represents a seven per cent increase over the past six months, with a retention rate that is 50 per cent better year-on-year."we are delighted that we are growing our membership while losing fewer," said essA director Chris skeith. "This shows that we are delivering what companies want and need in these difficult financial times, and gives us the foundations to further enhance our products and services." The annual essA G50 summit was held at the Business Design Centre on 12 July.2066 www.exhibitionnews.co.ukA spokesperson for TfL told EN the weekday Olympia service carried less than 30 people per train on average. "If the proposal is approved, passengers heading to Olympia should be assured the venue would remain very well connected with London Overground and Southern trains operating seven trains per hour in the peak and five off peak to Kensington Olympia station," the spokesperson said. "Customers will also be able to use nearby Barons Court or West Kensington stations. We would also plan to operate special services to serve major weekday events at the venue."?P1Visit our website www.exhibitionnews.co.uk for more of the latest industry newsESSA mEmbErSwe could actually run a smaller event oNlINEevery year but that's not what we want to do. one day there is going to be a large exhibition there, but it won't be this year- Centaur Travel Group marketing manager Susanna Baker's response to the organiser's decision to call off Business Travel Show Middle East due to lack of exhibitor demand. The show was due to run from 31 October to 1 November.The letter's signatories: AEO's Austen Hawkins, UBM's Jane Risby-Rose, BBC Haymarket's Laura Biggs, Clarion Event's Simon Kimble, Emap's Malcolm Gough, Mack Brooks' Stephen Brooks, Montgomery Exhibition's Christopher Newton, Tarsus Group's Doug Emslie, Upper Street Events' Paul Byrom, CloserStill Media's Andy Center, Media 10's Rob Nathan, Ocean's James Brooks-Ward, Reed Exhibitions' Justin Tadman, Quartz Group's Paul Michael, TE Trade Events' Mark Moloney, Brand Events' Chris Hughes, UKIP Media and Events' Caroline Pepper, VCM Events' Henri Cash, William Reed's Andrew Reed, Informa's Peter Hall and Brintex's Malcolm Taylor.

newswww.exhibitionnews.co.uk 7Ocean expands event industry products with London venue show Ocean Media has claimed its decision to launch a new venue show alongside the Event Production Show was prompted by Confex's relocation from West London to Excel. The new UK Venue Show will run in London Olympia's West Hall from 1 to 2 February 2012. Event director Tanya Cohen said the co-located event will have its own identity but that the two shows will be accessible via the same entrance. It is expected to appeal to new visitors as well as the Event Production Show's current audience base including event organisers, experiential agencies, associations, corporates and production companies."With the demise of Event UK and Confex moving to Excel, there is an opportunity and need for something back in the west of London and in the heart of where venues and shows are," Cohen said. She agreed the UK Venue Show launch could be seen as competitive to Confex but pointed to its specific, core focus on UK venues. One of Ocean's first confirmed exhibitors is Church House Conference Centre. The Association of Event Venues has also thrown in its support. "Our offering does present a different opportunity [to Confex], but it will be the events sector that will choose the show that's right for them," Cohen said. Ocean will launch a hosted buyers programme of pre-selected and approved individuals to bring suitable visitors and exhibitors together at both shows, Cohen said. Combined, the organiser expects to attract 250 exhibitors and 5,000 visitors over the two days. Longer term, Cohen saw an opportunity for additional spin-off exhibitions and complementary products to sit alongside its expanding Event Production Show offering. The news comes as Ocean confirmed the banks took control of equity shares in the business in March as part of plans to restructure the company's financials. Ocean CEO Trevor Barratt said the changes had no impact on its exhibitions business and was adamant the company's assets were not up for sale. "Our balance sheet is overleveraged and something needed to happen," he told EN. "We're working positively with the banks to deal with this issue. It's business as usual for our exhibition team."CloserStill buys Learning Without FrontiersCloserStill Media has continued its acquisitions run by picking up the assets of technology education conference player Learning Without Frontiers.As part of the deal, Learning Without Frontiers founder Graham Brown-Martin has become a shareholder and director of a new wholly-owned subsidiary of CloserStill set-up to run the conference. CloserStill MD Andy Center told EN the organiser will relocate the conference from its current home at The Brewery to run alongside the organiser's Learning Technologies and Learning and Skills events at London Olympia from 25 to 26 January 2012.In BrIeFLearning Without Frontiers was established in 2004 and focuses on the use of mobile, video game, social media, open source and other disruptive technologies to drive learning practices. The annual conference attracts more than 1,000 paid-for delegates including leaders and policy makers from the education, entertainment and technology sectors."People are more receptive to learning with mobile technologies as they have become a part of their everyday lives," Center said. "This business is a glove fit with our strategy to strengthen our position in the fast-changing learning ReeD's eneRgy DealReed exhibitions has acquired Media Generation events, organiser of the All-energy exhibition and Conference. All-energy has taken place at the Aberdeen exhibition and Conference Centre (AeCC) since launching in 2001. Media Generation events claims the show grew 35 per cent this year compared to 2010 with 580 exhibitors and 8,000 attendees. The deal was brokered by Mayfield Media. The next edition of the show will take place in May 2012 at the AeCC. The acquisition of All-energy is a strategically vital component to Reed exhibitions' rapidly expanding global energy portfolio in north and south America, Asia, Australia, europe and the Middle east. CelebRity waRningIndustry expert Phil soar has warned of the dangers of exhibitions relying on celebrity culture for long-term sustainability during a presentation at this year's event supplier and services Association's (essA) annual general meeting. "Using 'celebrity' to boost a show profile is fine but, due to changing cycles, will never compare to a stable exhibition that brings in steady visitor numbers every year," soar claimed. The comments were made as part of a session on the future of the UK exhibition industry. In response, essA international ambassador steve Barratt pointed out every show used to be backed by something, be it a sponsor or newspaper. "Maybe the industry as a whole needs to look at overall visitor value rather than basing things 'of the moment'," Barratt said.angus honouReD Montgomery worldwide chairman sandy Angus was among four event industry leaders inducted into the Convention Industry Council (CIC) Hall of Leaders at a gala dinner in Baltimore held alongside Reed Travel exhibitions' inaugural AIBTM. Angus joins 102 others in the Hall of Leaders. He has worked in the industry for 40 years, establishing trade shows globally and is credited with producing the first training video for exhibitors. He has served as UFI chairman and founder of the exhibition Industry Federation. sector and to embed our events more deeply in the communities they serve. Watch this space."Center also praised Brown-Martin's innovative attitude and approach to the paper-less conference as another highlight of the deal.Brown-Martin said the fit with CloserStill was obvious from the start."Both organisations are disruptive in nature and prepared to challenge the status quo and entrenched thinking almost as a part of their DNA," he said. Having CloserStill's backing will give the event scale and strong operational support, he added.