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page 48 7Ocean expands event industry products with London venue show Ocean Media has claimed its decision to launch a new venue show alongside the Event Production Show was prompted by Confex's relocation from West London to Excel. The new UK Venue Show will run in London Olympia's West Hall from 1 to 2 February 2012. Event director Tanya Cohen said the co-located event will have its own identity but that the two shows will be accessible via the same entrance. It is expected to appeal to new visitors as well as the Event Production Show's current audience base including event organisers, experiential agencies, associations, corporates and production companies."With the demise of Event UK and Confex moving to Excel, there is an opportunity and need for something back in the west of London and in the heart of where venues and shows are," Cohen said. She agreed the UK Venue Show launch could be seen as competitive to Confex but pointed to its specific, core focus on UK venues. One of Ocean's first confirmed exhibitors is Church House Conference Centre. The Association of Event Venues has also thrown in its support. "Our offering does present a different opportunity [to Confex], but it will be the events sector that will choose the show that's right for them," Cohen said. Ocean will launch a hosted buyers programme of pre-selected and approved individuals to bring suitable visitors and exhibitors together at both shows, Cohen said. Combined, the organiser expects to attract 250 exhibitors and 5,000 visitors over the two days. Longer term, Cohen saw an opportunity for additional spin-off exhibitions and complementary products to sit alongside its expanding Event Production Show offering. The news comes as Ocean confirmed the banks took control of equity shares in the business in March as part of plans to restructure the company's financials. Ocean CEO Trevor Barratt said the changes had no impact on its exhibitions business and was adamant the company's assets were not up for sale. "Our balance sheet is overleveraged and something needed to happen," he told EN. "We're working positively with the banks to deal with this issue. It's business as usual for our exhibition team."CloserStill buys Learning Without FrontiersCloserStill Media has continued its acquisitions run by picking up the assets of technology education conference player Learning Without Frontiers.As part of the deal, Learning Without Frontiers founder Graham Brown-Martin has become a shareholder and director of a new wholly-owned subsidiary of CloserStill set-up to run the conference. CloserStill MD Andy Center told EN the organiser will relocate the conference from its current home at The Brewery to run alongside the organiser's Learning Technologies and Learning and Skills events at London Olympia from 25 to 26 January 2012.In BrIeFLearning Without Frontiers was established in 2004 and focuses on the use of mobile, video game, social media, open source and other disruptive technologies to drive learning practices. The annual conference attracts more than 1,000 paid-for delegates including leaders and policy makers from the education, entertainment and technology sectors."People are more receptive to learning with mobile technologies as they have become a part of their everyday lives," Center said. "This business is a glove fit with our strategy to strengthen our position in the fast-changing learning ReeD's eneRgy DealReed exhibitions has acquired Media Generation events, organiser of the All-energy exhibition and Conference. All-energy has taken place at the Aberdeen exhibition and Conference Centre (AeCC) since launching in 2001. Media Generation events claims the show grew 35 per cent this year compared to 2010 with 580 exhibitors and 8,000 attendees. The deal was brokered by Mayfield Media. The next edition of the show will take place in May 2012 at the AeCC. The acquisition of All-energy is a strategically vital component to Reed exhibitions' rapidly expanding global energy portfolio in north and south America, Asia, Australia, europe and the Middle east. CelebRity waRningIndustry expert Phil soar has warned of the dangers of exhibitions relying on celebrity culture for long-term sustainability during a presentation at this year's event supplier and services Association's (essA) annual general meeting. "Using 'celebrity' to boost a show profile is fine but, due to changing cycles, will never compare to a stable exhibition that brings in steady visitor numbers every year," soar claimed. The comments were made as part of a session on the future of the UK exhibition industry. In response, essA international ambassador steve Barratt pointed out every show used to be backed by something, be it a sponsor or newspaper. "Maybe the industry as a whole needs to look at overall visitor value rather than basing things 'of the moment'," Barratt said.angus honouReD Montgomery worldwide chairman sandy Angus was among four event industry leaders inducted into the Convention Industry Council (CIC) Hall of Leaders at a gala dinner in Baltimore held alongside Reed Travel exhibitions' inaugural AIBTM. Angus joins 102 others in the Hall of Leaders. He has worked in the industry for 40 years, establishing trade shows globally and is credited with producing the first training video for exhibitors. He has served as UFI chairman and founder of the exhibition Industry Federation. sector and to embed our events more deeply in the communities they serve. Watch this space."Center also praised Brown-Martin's innovative attitude and approach to the paper-less conference as another highlight of the deal.Brown-Martin said the fit with CloserStill was obvious from the start."Both organisations are disruptive in nature and prepared to challenge the status quo and entrenched thinking almost as a part of their DNA," he said. Having CloserStill's backing will give the event scale and strong operational support, he added.

New team adds ZiNg to eveNt researchA new market insights organisation for the event and publishing industries has been set up in the UK. Zing is the brainchild of former Vivid Interface analysts Lisa Holt, Jo Walther and Paul Kemp and aims to provide integrated data and insights around events, exhibitions and publishing. The trio claim to have found a gap in the market for providing qualitative and quantitative research on media brands using financial and exhibitor information, ticket sales, subscription data, online analytics, feedback and testimonials. Target customers include event and exhibition organisers along with consumer and B2B publishers. "We want to bring together all the data sources that people we have worked with over the years have access to, but who don't necessarily have the time or expertise to pull together into clear information," said Holt, who has assumed a director's role. Holt previously spent four years with Vivid and was formerly insights manager for Archant Publishing. Walther was a Vivid director for six years and is a member of the Market Research Society. Kemp, who is Zing's operations manager, has been with various research agencies including Nunwood Consulting, RBA Research and Vivid. centaur recruits evans as exhibition mdCentaur Exhibitions has appointed Andrew Evans as its new MD following Calum Taylor's resignation. Evans joins the organiser's operating board as MD from 1 September. He news8 currently chief operating officer at Brand Events. "Andrew has 24 years' experience in the exhibition industry, both in the UK and international markets, and has led businesses operating with a focus on both business-to-business and business to consumer markets," Centaur Media CEO Geoff Wilmot said. "With the two other divisional managing directors on the newly established operating board, I am confident Andrew will play a key part in the future growth of Centaur."Taylor has been head of Centaur Exhibitions for 10 years and with the company for 22 years. "Working in an entrepreneurial environment has fuelled my desire to own my own company," Taylor (pictured) said in a statement. "With Centaur Exhibitions' profits once again growing strongly, now is the right time to move on." His departure coincides with a restructure at Centaur Media which emap has revealed a £17m loss from the sale of the Professional Beauty exhibition and magazine portfolio in its full-year financial results. The figure was among total and divisional results posted for the year to 31 December 2010. Overall, emap's exhibitions revenue increased by £1m to £78m in the year to 31 December, buoyed by expansion of brands such as BeTT into the Middle east and the naidex south independent living and disability show at excel London. "exhibitions as a whole performed well although events connected to the public sector such as the education show experienced pressure due to continuing uncertainty within the industry," emap stated in its financial report. "success of exhibitions in the retail, health and leisure sectors more than offset the challenges elsewhere." Among plans for 2011 is further development of the UK-based BeTT and Glee exhibitions in 2011. emap will launch the inaugural BeTT Asia at Kuala Lumpur Convention Centre in november. The new exhibition is the first under the emap and Mack Brooks international joint venture. According to emap, BeTT Asia will cover the entire AseAn education sectors and replaces the former Bes-Asia event, organised by the British educational suppliers Association.Emap rEports full-yEar rEsultsPure London brand extended to third eventThe organiser of Pure London and Pure spirit is launching a third sister event to cater to increased demand for short-order products in the retail sector. Pure Close to season will be held in October at Olympia's Grand Hall and will focus on short-term buyer demand for fashion goods from the Autumn 2011 and spring/summer 2012 collections. Organiser emap said the new show will sit between the biannual Pure London and Pure spirit events, which next runs in August at Olympia and earls Court 2 and again in February 2012. Pure London MD steve newbold pointed out short ordering has increased by 27 per cent over the past three years, with retailers spending 30 per cent more on injection or top up ranges. emap also confirmed Pure London and Pure spirit will be held together under one roof at Olympia from February 2012. The organiser attributed the decision to uncertainty surrounding the future of earls Court, as well as the expansion of Olympia's footprint. Pure spirit was launched in 2010. William Reed food and logistics shows integratedwilliam Reed is integrating its Bakery Industry and UK Food and Drinks Logistics shows into an enhanced Foodex at The neC from 2012.According to exhibitions development director Christina wood, the importance of bakery and distribution services within the broader food and drink processing and packaging sector prompted the show restructure. william Reed acquired the Bakery Industry exhibition in 2008. The Food and Drinks Logistics show meanwhile was launched in 2010 to cover distribution. Both previously co-located with Foodex at The neC. "Bakery is the single biggest category in the food and drink area. It was then logical that we bring in Food and Drinks Logistics, which represents the biggest area of growth for logistics companies," wood said. The next-look Foodex runs in March 2012.will see the company split into three operating divisions: Business publishing, business information and exhibitions. As part of the changes, Centaur's business publishing division is being downsized. Plans include merging legal and financial publishing, dropping print versions of Design Week and New Media Age, combining HR and engineering publishing and selling several assets. According to several media reports, Centaur's restructure will result in about 60 job losses. Centaur is predicting a 14 per cent rise in total revenue and pre-tax earnings for the year to 30 June 2011 after strong trading across its exhibition and digital divisions in the last two months. Event revenue continues to show steady growth and is 20 per cent ahead of the second half of 2010, meaning underlying year-on-year revenue growth across the events portfolio is up 13 per cent, according to a company statement.