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To find out more and book your tickets, visit www.exhibitionnews.co.uk/raceday OR call the EN Events team on 020 8971 8265 AEO, ESSA and AEV members save £50 per ticketTickets cost £199 per headAnd they're off. Exhibition News proudly introduces the latest and most exciting addition to the industry calendar, The Exhibition News Race Day. Starting with EQuestion Time, a panel and audience of the industry's finest will tackle one of the most crucial issues our market faces - How do we increase and sustain visitor numbers? Followed by a Champagne reception, 3-course banquet and a fabulous afternoon of races, networking and fun, this is a must-attend event!

Ally Pally's feasible futureAlexandra Palace chiefs have carried out a three-month feasibility study to determine the venue's core future. The study, which included consultation with a wide variety of stakeholders, local groups and individuals, found live events to be the North London venue's primary function for the future. A regeneration project is now underway at the historic venue, which first opened in 1873. The programme includes restoration of the 2,500-seat derelict Victorian theatre onsite, proposals to build a hotel in the venue's grounds and a museum to house memorabilia from the venue's long history. "While retaining Ally Pally's integrity as a rich community asset, the strategic concept has also been tested as being viable in the London marketplace," councillor and chair of Alexandra Park Pat Egan said. "In years to come I hope it will become known as London's top leisure and entertainment destination." Ally Pally MD Rebecca Kane told EN the venue lost its way in recent years, but that the study has given the venue a "new focus". "Live music has always been at the forefront of Ally Pally's appeal and with our recently increased audience capacity of 10,400, we are now London's largest all-standing venue," she said. "What many people don't realise, however, is that we are situated on a 196-acre plot of parkland which has pitch and putt, a boating lake and we have our own ice rink, so the possibilities for events are endless." Shows build out physical presenceTwo upcoming shows are significantly expanding their physical footprint to cater to strong exhibitor interest. Professional Beauty North exhibitors will takeover the entire central hall at Manchester Central for the first time in several years off the back of a successful London show. According to organiser Mark Moloney, last year's exhibition used 60 per cent of the space for stands. In contrast, Professional Beauty North 2011 will use the full central hall for stands and side halls to fit more exhibitors and feature areas. The Manchester show takes place in October and has 270 exhibitors confirmed. Moloney bought back the Professional Beauty brand from Emap last September after selling the exhibitions and publishing products to the media company in 2006. His first return show was Professional Beauty in London (pictured), which reported a 50 per cent increase in floor space and a 50 per cent visitor increase. NEwS10 www.exhibitionnews.co.uk"The success of the London event has resulted in us attracting back some key brands - Decleor has never exhibited in Manchester before and Elemis has not exhibited for 10 years," Moloney said. Meanwhile, the organiser of the Retail Business Technology Expo will double the size of its second Show BriefSUK AD AnD BiogAs' LAUnchpAD sUccess The NEC has claimed its Launchpad initiative helped the UK AD and Biogas (ADBA) annual expo and conference to double in size in 12 months. The second annual show took place in Birmingham in July and reported 110 per cent year-on-year physical growth. It also cited a rise in exhibitors from 74 to 159 and a pre-audited attendance increase of 25 per cent. As part of the agreement, Launchpad managed all operational aspects of the 2011 event, as well as moved the show to online exhibitor manuals and Go Green registration services. iMBiBe RepoRTs 64% VisiToR incReAseThe organiser of the Imbibe Live show has claimed a 64 per cent increase in visitors in 2011 (pending ABC audit). Square Meal reported attendance of 7,124 at the second annual on-trade drinks exhibition, which was held at Earls Court in July. The first Imbibe Live attracted 4,585 visitors.The organiser pointed to its 40 masterclasses and seminars as highlights of this year's event and claimed each was packed out. The central stage also included competitions between sommeliers and bartenders. Square Meal increased the show's total floor space by 50 per cent to more than 7,000sqm to accommodate 160 exhibitors.MARKeTing WeeK BoosTMarketing week Live reported a 26 per cent year-on-year visitor rise at its latest show in London Olympia. According to organiser Centaur Exhibitions, nearly 13,000 people attended the third edition of the event held in June. The exhibition incorporated the new Marketing week Live Village and four other shows: Data Marketing, Insight, In-store and Online Marketing. The event focuses on new marketing techniques and boasted live coverage via Marketing week Live TV. Alongside 450 exhibitors, a conference programme was delivered. This year's Marketing week Live also had a mobile website. Centaur expanded the show floor plan by 15 per cent and launched several new features such as the Ogilvy Ideas shop, an inspiration wall, PR advice clinic and Media Age strategy theatre. annual event and take an increasingly international focus following a strong debut this year. According to Legend Exhibitions, the Earls Court-based show will increase from 3,812sqm to 6,300sqm in March 2012. In addition, the event will have a stronger focus on European content.