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EXHIBITIONTHE HEARTBEAT OF THE UK EXHIBITION INDUSTRYSEPTEMBER 2011BUSINESS CLINICMedia 10's Rob Nathan a host ofdata P37 reveals his best and worst decisions; industry experts share sales and marketing tips to improve your brand;we analyse protectingcustomer MURRAY ELLIS: "USING THE WORD INTERNATIONAL IN THE SHOW IS SUBJECTIVE AND EVENT ORGANISERS ADD IT IN FOR VARYING REASONS" P21 EMAP'S MALCOLM GOUGH: "OUR STRATEGY HASN'T CHANGED. WE WILL REMAIN OPPORTUNISTICALLY AGGRESSIVE WITH ACQUISITIONS" P18 1Organisers need to protect innovation, website developers claimAllegations of copyright breach made against MyWorldOfExpoUBM BUYS ECOBUILDUBM outlays £51m for Europe's largest sustainable building products exhibition and plans expansion P6 WI-FI CONUNDRUMThe industry bands together to try and solve the Wi-Fi connectivity issue at exhibitions. EN reports P31 ITSPA CANCELLEDLegal action between Reed Exhibitions and Evisstar leads to demise of luxury spa and travel industry event P8 Website developers Showplans and ASP are calling on organisers to help protect supplier innovation after claiming their intellectual property has been infringed by rival provider MyWorldOfExpo. In a comparison of source code from websites designed by Showplans and MyWorldOfExpo, sighted by EN, Showplans outlined examples where its code and company details have allegedly been replicated by MyWorldOfExpo including a web developer's name, two of the company's contracted shows and its terms and conditions. MD Adam Jones alleged as many as 11 show websites by MyWorldOfExpo have been built including its code."Organisers have a responsibility not to use companies that break copyright laws and ignore the intellectual property of other companies," Jones told EN. "In a small industry, companies that copy slow down the evolution of technology, stifl ing the companies with the skills and vision to push boundaries."ASP also alleges to have had its creative copyright repeatedly infringed by MyWorldOfExpo and previously engaged a legal team to investigate its rights. ASP MD Arran Coole called for the industry to do more to prevent such infringement practices occurring."What disturbed us most when this happened was that the head of a large organising company - which we lost to MyWorldOfExpo in a single supplier bid - accused us of being 'bad sports' and trying to hassle their new supplier," Coole said. "We found this ironic considering that individual came from a publishing background where copyright protection is paramount."A spokesperson for MyWorldOfExpo told EN the company will look into the allegationsINSIDESHOW CASEGarden and fl ower shows are witnessing increased exhibitor and visitor interest. We look at the reasons why P16 P6 

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