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We think productivity is all about balance - so you'll always nd the right mix of business and pleasure at our hotel. K West Hotel & Spa, a seriously cool choice for your next West London exhibition.K West Hotel & Spa Richmond Way, London W14 0AX t: 020 8008 6605 e: ga@k-west.co.uk www.k-west.co.ukLondon's Best Hotel Serving the Exhibition & Events IndustryKnowledge that worksWe have the experience and skillsneeded for all your exhibiting solutionswww.accumendisplay.com call 01296 661888

BUSINESS CLINICwww.exhibitionnews.co.uk 37Aztec Event Services has secured two exhibition contracts to supply audiovisual and technical services. The two shows are IT exhibition IP Expo 2011 and Media 10's debut Ideal Home Show at Christmas, both running at Earls Court in London. The IP Expo win came off the back of working with event organiser Imago Techmedia at the United Communications Expo in March. Aztec also worked on six of Media 10's events in 2011.The London Borough of Greenwich Council has granted planning consent for the construction of a roof walkway across The O2. The temporary structure could be built in time for the London 2012 Olympic Games and suspended from The O2's yellow masts. It will be 190m in length and 60m above the ground at its highest point. According to O2 owner AEG, the walkway will be capable of accommodating up to 90 people. International events organiser Revolution Events has won the contract to organise the Kent 2020 Vision business exhibition. The one-day event, now in its seventh year, is held every April at the Kent Showground and claims to consistently attract more than 300 exhibitors and 4,000 visitors. Revolution won the deal via a tender process.Manchester Central has signed a three-year contract with audiovisual specialists Blitz Communications as its preferred AV supplier. The venue will also invest £350,000 in digital signage throughout the complex. The 33 digital screens will improve way-fi nding externally and internally in real-time. Wedding show organiser WeddingLink has struck a partnership with Chilford Hall Vineyard and Conference Centre in Linton, Cambridgeshire to run its biannual Cambridgeshire Wedding Fayre event. The show next takes place in February and again in November 2012. The two companies plan to conduct an extensive regional marketing campaign to support the show. WeddingLink has organised large and regional wedding shows since 2007.Quickka Events is building a new visitor app for the London International Horse Show. It will be based on the business-to-consumer FestivalStar model and includes vouchers, favourites and live interaction tools. Logistics company Agility Fairs has been awarded the contract to manage the international freight and onsite handling services for FESPA Digital 2012. The print trade show will be held at the Fira de Barcelona Gran Via Exhibition Centre in Barcelona in February. Harrogate International Centre (HIC) has signed a three-year deal to retain the Harrogate Christmas and Gift Fair and Harrogate Nursery Fair until 2015.WINNING BUSINESS5 WAYS TO GET GREAT EVENT FEEDBACK SCOTT LENIK'S TOP TIPS 1. PART OF THE EXPERIENCEWhether it's a formal corporate occasion or relaxed networking gathering, our fi rst thought as marketers should be to introduce feedback forms as an integral part of any event. Not only does it add value by showing that you care about feedback, it shows attendees that fi lling in the forms is an important part of their experience of your brand. 2. EASY TO COMPLETEThere's nothing worse than a complicated feedback form with too many questions, so make it quick and easy for delegates by keeping it simple. Keep questions short and include space for comments. 3. GO ONLINEWith many marketers moving towards online interaction with customers, it's worth considering using an online feedback portal to collect responses. This allows people who have attended events to submit their feedback confi dentially or even recommend your events. 4. MEMORABLE MOMENTMaking your brand memorable is one of the most successful ways to make sure that delegates give feedback. It could be a personalised email or a quirky post-event gift, but these small touches go a long way. It ensures that even if this is the fi rst time they have attended one of your events, they will be sure to remember it. 5. USE ITOnce you have all of the feedback, put it into action. Delegates attending your events want to feel their views are taken into consideration, so taking note of their responses and putting it into place for future events demonstrates you value that.- Scott Lenik is a client partner at marketing agency Pulse Group.THE GOOD AND THE BAD Probably the boldest but most rewarding decision was cutting the Ideal Home Show marketing budget by 60 per cent in the weeks after acquiring the event. There are times in the exhibition business when you need to make strong, intuitive decisions based on the knowledge and experience acquired over the years. The results were remarkable for the business and for the exhibition and it showed that throwing money at something doesn't always work - you need ideas, creativity and sometimes a 'seat of your pants' attitude. MY BEST DECISIONMY WORST DECISION420mThe number of global smartphones predicted to be in use by the end of 2011, according to IMS Research. This will represent 28 per cent of all handsets used worldwide. The worst decision was early on in my career when I got approval for a piece of creative that was shocking; but getting approval from the MD was more daunting at the time than the implications of going to press with weak advertising. It's a lesson I've not forgotten and underlines the fact that you must never cultivate a culture of fear or blame within a company. If I found one of my team was scared to see me I'd hang them out of the window by their ankles (or maybe not). Not that we have produced weak creative at Media 10, obviously.ROB NATHAN, MARKETING DIRECTOR AT MEDIA 10