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EXHIBITIONTHE HEARTBEAT OF THE UK EXHIBITION INDUSTRYOCTOBER 2011BUSINESS CLINICIn his fi rst guest column for EN,afford to stand still P38 , AMR International's John Pringle discusses some of the ways exhibitions are maturing, the changing face of your competitors and why you simply can't UBM'S MARK SNELL: "WHEN I STARTED, A LOT OF EXHIBITIONS WERE ABOUT CHEST-THUMPING MARKETING. BROADLY, THOSE DAYS HAVE GONE OR EVOLVED" P16 GRAHAM STEPHENSON: "HAVING STRONGER COLLABORATION HAS ENABLED AEV MEMBERS TO TAKE GREATER STEPS FORWARD" P37 1Local councillor calls on TfL to retain tube services to the venueTube concerns overshadow Olympia's redevelopmentDSEI DEFENDS POSITIONNew event director Duncan Reid talks through the show's growing visitor, feature and international profi le P6 SMART INTERACTIONQR codes are the latest smart marketing tool hitting the show fl oor. We give you the lowdown on their usage P29 ECOVELOCITY LAUNCHFormer British Motor Show organiser discusses results of its latest environmentally friendly venture P8 The uncertainty surrounding Olympia's direct tube service has prompted two organisers to rethink their position on holding exhibitions at the venue. Their comments came as Hammersmith and Fulham Council leader Stephen Greenhalgh called on Transport for London (TfL) to fi nd a way to retain the venue's tube service. Accession Exhibitions and Publishing, organiser of the Landlord and Letting Show, said one of the key reasons for its relocation from Olympia to the Barbican was TfL's decision to cut weekday tube services to Kensington (Olympia) from December. Accession MD Oliver Romain said the biannual show will relocate to the Barbican from March 2012 after four years at the Olympia Conference Centre. He criticised TfL's decision to remove weekday tube services to Olympia from December and claimed it was unfair to do so at such short notice, especially given many organisers will have already planned 2012 events at the venue. "Olympia is a great London venue and the team have been very supportive in the past, however, the closure of Olympia's weekday tube services makes the venue untenable for many weekday trade shows," Romain claimed. Recent changes to Olympia's booking rules also contributed to the Landlord and Letting Show's move, he said."Having reviewed our plans for 2012, and in light of the impending closure of Olympia's weekday services, we believe it is in the best interests of our exhibitors and visitors to relocate our two London events to the Barbican." Brintex also highlighted Olympia's tube issues, along with the future INSIDEIS IT TIME TO MULTIPLY?Tempted to launch a second edition of your UK show? We outline the positives and potential pitfalls P18 P6 

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