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Cashless system tO debut at NeW festivalThe Big Wine Festival will launch next year with what the organiser claims is the first fully cashless payment system at a UK event. The food and drinks consumer event will be held at Kings Meadow in Reading from 7 to 10 June 2012 and incorporate wine and food stalls, education zones, music, comedy and cultural performances, a family village and international producers and importers. The festival is being organised by the new Big Wine Festival company founded by Olivia Ocana, who was formerly the event director on Love Spain Events. Production and logistics support is being provided by 20-20 Events and Reading Borough Council is backing the festival.A major highlight will be the use of cashless technology for purchases and visitor intelligence during the festival. Attendees will be given a cashless wristband and account to use, which can be topped up beforehand or onsite. Any money unspent will be refunded afterwards. The technology also acts as an intricate data capture system, charting the progress and consumer choices made by guests and recording this data for suppliers. All wristbands will link to the 'What did I taste?' and 'People's Choice Voting' platforms. Consumers can touch in their wristbands on special pods, which will pull up details of everything they have tried and give them the opportunity to rate them. This information will be accessible after the event and on live poll boards across the whole festival. Every wristband ticket will have a barcode and be RFID enabled. The organiser has also confirmed presenter of The Secret Supper Club on Channel 4 Olly Smith as the show's chief ambassador. "The Big Wine Festival 2012 will be a great success and we are thrilled that Olly is going to be heading up the event as ambassador - it's a clear reflection of how positively the industry views the potential of this festival," Ocana said. easyfairs packages 2012 ireland shownEWS10 www.exhibitionnews.co.ukEasyFairs is launching Packaging, Processing and Logistics 2012 in Ireland to service the full manufacturing supply chain industry. The exhibition is an extension of the organiser's smaller-scale Packaging Ireland event which has been held in Dublin twice. Due to run on 16 and 17 May 2012 at RDS Simmonscourt in Dublin, Packaging, Processing and Logistics 2012 will give exhibitors access to decision-makers from Ireland's major processing and manufacturing industries. "In this day and age no one launches a trade show lightly, but our in-depth research within the packaging, shOW briefsScottiSh golf ShoW to alternate citieS The Scottish Golf Show will move to the Royal Highland Centre in Edinburgh for its 2012 edition, beginning a plan to alternate between Glasgow and Edinburgh. According to organiser PSP Publishing, alternating venues each year will expose exhibitors to double the number of potential customers. The show has been at the Scottish Exhibition and Conference Centre (SECC) in Glasgow for the past three editions and was in Edinburgh before that. "The reason it's moving is we want to give our exhibitors a new and fresher market," event director Tom Lovering told EN. "We just got the impression that if someone bought a golf trolley or set of clubs, if they came back they're not likely to buy another one." The next edition of the Scottish Golf Show will run from 30 March to 1 April 2012 at the Royal Highland Centre outside Edinburgh. Marathon event StretcheS to tWo daySThe Brighton Marathon is extending its Running and Healthy Lifestyle Exhibition to two days instead of one in 2012. According to the organiser, the 2011 show attracted more than 7,000 people. In its two-day format the Brighton Marathon hopes to bring in more than 20,000 to the Brighton Centre on 13 and 14 April 2012. "It kicks off the Marathon weekend in style and is, we hope, very exciting for runners and non-runners alike," said Brighton Marathon MD Tom naylor. The show will include a timetable of rolling talks from former Olympians and health experts.SPe offShore Still bringS in the croWdSReed Exhibitions has claimed the shortened 2011 edition of SPE Offshore Europe was the best attended in the event's history. The show ran from 6 to 8 September at the Aberdeen Exhibition and Conference Centre and had 32,025 unique attendees compared to 30,698 two years ago. Although it ran for three instead of four days, the show had a larger net exhibition area of 25,000sqm with 1,500 exhibitors."SPE Offshore Europe was a great platform to discuss major issues and to spend quality time talking about where we are and what the future will be," said chairman Samir Brikho. processing and logistics industries told us that an annual show was needed in Ireland that offers a comprehensive approach to the supply chain from processing to logistics," said EasyFairs UK and Ireland MD Matt Benyon. The show is supported by The Chartered Institute of Logistics and Transport. EasyFairs has also produced an online service to help all exhibitors extend their presence beyond shows. The Online365 Pack is a self-managed multilingual microsite linking to an online catalogue and features document uploads, visitor contact forms and social media tools.UK-based exhibition acquisition broker Mayfield Media Strategies has joined forces with analyst firm Business Strategies Group (BSG) to help exhibition organisers in Asia sell their businesses to international parties. Mayfield MD Steve Monnington said the partnership marks the company's first step towards helping Asian organisers overcome the "daunting" task of selling to a foreign buyer. Hong Kong-based BSG provides market intelligence and strategy services covering Asian business media, information and events. Clients will have access to a valuation, analysis of potential purchasers, preparation of an information memorandum, price negotiation and assistance with the legal and due diligence processes. "We have been planning to establish our business in Asia for some time and are delighted to be working with BSG MD Mark Cochrane and the team at BSG," Monnington said. "The exhibition business has always crossed borders, but in recent years we have seen a dramatic increase in the number of international acquisitions. Combined with Mark's extensive knowledge of the Asian exhibition market, we are confident of delivering results." Cochrane claimed the Asian exhibition industry is the fastest growing and most dynamic globally. "Mayfield has unmatched experience as an acquisition broker for the exhibition industry - particularly in emerging markets," he added. In recent research for UFI BSG found the Asia trade fair market expanded by 4.3 per cent in 2010 and doubled in size over the past six years.Mayfield helPS aSian organiSerS to SellA

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