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INTERNATIONAL 13Vitafoods lands in HKHONG KONGInforma's Vitafoods exhibition and conference brand, which the company credits as one example of its most successful overseas exports, has completed its Asian debut in Hong Kong at AsiaWorld-Expo. Vitafoods Asia 2011, which joins regional sister events in several venues around the world, had 100 exhibitors and drew a pan-Asian visitor audience and global exhibitor base dedicated to the nutraceuticals, functional foods, functional drinks, dietary supplements and nutricosmetics industries. Asia Pacific is the second biggest global market for functional foods, behind the US.VnU Plants nEW sHoW in BanGKoKA new horticultural event is being launched in Bangkok by Dutch organiser VNU Exhibitions Europe and local outfit NCC.Horti Asia 2012, being developed with support from the Ministry of Agriculture and Cooperatives, as well as the Thailand Convention and Exhibition Bureau (TCEB) will take place at the Bangkok International Trade and Exhibition Centre (BITEC) on 9-11 May 2012.The event has been created to support the current fast-growing horticulture and floriculture industries in the ASEAN region, as well as to promote buyers and sellers creating awareness of and providing education to the growing horticultural industry.The event is expected to cover 9,000sqm (gross), targeting exhibitors in breeding, seeds, planting and cultivation, as well as monitoring technologies and greenhouse equipment and technologies.BITEC is investing THB 750m (£15.69m) in its facilities in anticipation of increased business brought in by the extension of Bangkok's SkyTrain.THAILANDGlM's WortH slasHEd By salEAnalysts claim the cutdown price US-based Providence Equity Partners paid for George Little Management (GLM) is largely due to the trade show organiser's limited growth prospects. Publisher and exhibition organiser Daily Mail and General Trust (DMGT) announced in May that it was looking to sell GLM. The business has since been picked up by Providence for approximately £106m (US$173m), a marked drop on DMGT's original asking price. GLM, which runs a portfolio of 15 trade shows in the fashion and home furnishings industries including the flagship New York International Gift Fair, was originally under the hammer for US$240m. Only four years ago DMGT spent $155m to acquire the remaining 51 per cent of GLM, valuing the company at a little over $300m.Analysts claim DMGT's subsequent announcement that there were limited opportunities to leverage GLM "across the wider DMGT group" significantly affected its sale price. Upon completion of the deal, DMGT expects to receive around £90m cash, which will be used to reduce net borrowings, and an interest-bearing note for the remaining proceeds.Adjusted operating profits of GLM in the year to 3 October 2010 were £15.7m before amortisation and impairment charges, and the gross assets at that date were £123m.Providence Equity Partners focuses on media, communications, information services and education investments. The acquisition is being made through a new holding company headed by Charles G. McCurdy, who previously operated in the exhibition industry as CEO of medical trade show organiser and media player Canon Communications. That business was acquired by UBM for US$287m last year.USA EASYFAIRS GETS INTO SPANISH MARKETINGTrade show organiser EasyFairs has acquired a majority stake in OMExpo and E-commerce spain.Both organised by Eventos OME, the seventh edition of OMExpo and the second edition of Expo E-commerce spain took place at Feria de Madrid on 16 and 17 March 2011, with 160 exhibitors and 8,600 visitors. OMExpo also developed conferences for online marketers in Lisbon, Barcelona and sao Paulo."There is a good match between OMExpo's approach to trade shows and our own," said EasyFairs CEO Jean-François Quentin. "It is the largest online marketing event in spain. Revenue, exhibitor and visitor numbers are strong and offer growth potential so we are really delighted to become partners in this venture."It is also a great opportunity to strengthen our position in the technology sector in Latin America."SPAINMONTGOMERY TRADE SHOWS TO RETURNMontgomery Exhibitions is returning to the Libyan market with two trade shows in early 2012. The UK-based organiser put its Libyan show programme on hold in February following political unrest in the region. In the last six months, the Libyan National Transitional Council (LNTC), backed by NATO, has taken control of the country from former dictator Muammar Gaddafi. Montgomery's first two shows are the launch ReBuild Libya 2012 and the returning Oil and Gas Libya 2012. Both are expected to be held in the first quarter. Montgomery is already in discussions with appropriate Ministries of the LNTC to gain patronage for these two events as well as others proposed for the region. Oil and Gas was originally scheduled to be held this October. "we have a good joint venture partner out there and have remained close to them throughout the troubles," Montgomery MD Damion Angus told EN. "we have been working on the assumption that a solution will arise and Gaddafi will go." ReBuild Libya 2012 includes an exhibition and conference and will take place in Tripoli's fairground. LIBYA

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