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OCTOBER 2011www.exhibitionnews.co.uk 3CONTENTSWhat you can't afford to miss this monthPeople and issues16  IntervIew UBM Live's Mark Snell on how the organiser is learning to geoadapt and evolve its exhibitions18  back to basIcs The pros and cons of launching a new edition of your successful brand in a new UK marketIndustry watch33  venUe watch EN looks at how agricultural societies are building out their exhibition infrastructure37  IndUstry vIewOutgoing AEV chair Graham Stephenson looks back on the association's achievements38  bUsIness cLInIc Helpful sales advice, industry wins, business tips and more41  yoUr say Readers respond to innovations in visitor registration and how they are coping with Wi-Fi complexity43  eXhIbItIon LIFeThe latest people moves 44  GaLLeryPictorial highlights from EN's first Race Day at Sandown Park46  Last wordLatest news and views06  top news storIes13  InternatIonaL newsGLM, VNU and Informa's launches, Montgomery in Libya and more15  M&aAustralia, Spain, the US and Latin America dominate the list21  Food For thoUGhtIn what way can social media help you market your latest event?33 Smart interactivityQR codes are taking the marketing world by storm and invading the exhibition show floor. We investigate how organisers and contractors are embracing this new toolState of contractorsIn this special EN research report, we look at how the UK's shell and electrics contractors are faring in light of consolidation, margin erosion and changing organiser attitudes23 ?29