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The Royal Borough of Kensington and Chelsea Conference and EventsTeam is at your service. At the Royal Borough of Kensington and Chelsea the Conference and Events Team is at your service. We aim to provide an exceptional and unmatched level of assistance appropriate to our quality venues. Ourindustry awards, accreditations, repeat business and customer feedback pay tribute to our achievements of whichwe are justifiably proud. We offer: lFlexible exhibition and conference facilitieslSuperior quality and servicelCentral London location lDDR from £25 lNo hidden extras. For further information and to book yourtour of the facilities call 020 7361 2220 or email hall-let@rbkc.gov.uk www.rbkc.gov.uk/venuesConference & Events CentreKENSINGTONSTONELEIGH EVENTS Want to know more?www.stoneleighpark.com Tel: 0844 847 6685Email: sales@stoneleighpark.comThe most flexible indoor and outdoor venue in the country. CO NFEREN CES EXHIBITIONSBANQUETSTEAM BUILDING INCLUDING 4x4 TRACKOUTDOOR EVENTSACCOMMODATIONStoneleigh Park, Warwickshire CV8 2LZ

he UK exhibition market is fleshing itself out. As we see the launches of increasingly vertical and niche shows, and the proliferation of a philosophy of orbital shows and 365-days-a-year engagement with exhibitors, perhaps it's of no surprise that regional venues are perking their ears up and beginning to invest in infrastructure to lasso themselves into expo business.As the organiser of a small exhibition or peripheral show complementing your larger central event, you could do worse than look to regional Agricultural Societies and their accompanying venues. Although indoor exhibition space tends to be on the small side, there is plenty of outdoor ground. Perhaps more appealing is the fact that profits made by the venues go towards a wholesome and historic cause: Maintaining and improving local agricultural industries. Stepping into the outdoorSThe day-out or day-in-the-country aspect is a soft factor that you underestimate at your own risk. Look at the success of Harrogate: It's practically an exhibition town. Organisers, exhibitors and visitors alike loyally flock to events there year after year, not in small part because of the community and relaxed village atmosphere of the place.VENUE WATCHwww.exhibitionnews.co.uk 33Charity Caseagricultural societies are investing in their event infrastructure and eyeing the weekday business market. Mike Trudeau looks at whyTrinity Park Events (pictured) is the trading arm of the Suffolk Agricultural Association, a registered charity whose objectives are to further knowledge about agriculture and its importance to local and national economies. Trinity Park Events organises the Suffolk Show, a two-day event which attracts between 80,000 and 90,000 visitors each year."The Suffolk showground, the show itself and the educational initiatives have been at the heart of the Suffolk community for 180 years," said Christine Bond, commercial manager of Trinity Park Events. "There is a very strong sense of community involvement with the showground and activities taking place at Trinity Park, which contribute to our profile and reputation locally."Recognising this, the Suffolk Agricultural Association invested £3m in a new events centre some five years ago to add an additional asset to the estate and enhance facilities in the area."Although the exhibition space is only 1,000sqm, Bond claims the centre is the largest purpose-built venue in Suffolk. "It complements the showground itself by enabling consumer and business-to-business events to use both indoor and outdoor space."Trinity Park is not the only charity-backed venue looking to expand its events revenue. The Royal Highland Centre outside Edinburgh is on the receiving tend of £30m investment by the Royal Highland Agricultural Society of Scotland (RHASS)."The Royal Highland Centre is run as a separate commercial organisation with its own board of directors and management team," said venue director Archie Glendinning. "However, being part of the RHASS has its benefits, not least of which is hosting the organisation's flagship event, the Royal Highland Show, which attracts in the region of 190,000 people over four days." That kind of visitor count is up there with the biggest exhibitions in the UK."The Royal Highland Centre is the commercial arm of RHASS and therefore has business targets to achieve to ensure the long-term viability and success of the charity," continued Glendinning."Our £30m master plan to develop and improve our conference and exhibition facilities has been carefully considered to not only enhance The Royal Highland Centre's contribution to the economy - estimated at around £250m - but also to support farming and food business through the creation of a Scottish Centre of Excellence and an agricultural business hub, all of which encompass the Society's founding objectives."According to Nick Vincent, chief executive of Three Counties Showground, the future may lie in