EcovElocity dEfEnds rEsultThe former organiser of the British International Motor Show has defended attendance at their first low-carbon motor show at Battersea Power Station. The Metro newspaper group and exhibition organiser Inernational Motor Industry Events (IMIE) announced EcoVelocity's launch in April. The JV relies on IMIE's British Motor Show experience and the Metro's urban London audience and marketing scope. Event director Giles Brown said it originally expected 20,000-30,000 visitors to attend the show and claimed advanced ticket sales exceeded expectations. However, the final figure was just under 7,000 across the four days. "As a launch show, it was impossible to predict visitor numbers; our original forecast was too high," he said. "The currency exhibitors use to judge the event is quality test drives and leads, not just footfall. It was abundantly clear we delivered those in spades, with car makers providing, on average, 400 test drives during the show period."Our objective going forward is to find a way to increase event capacity and in turn increase overall visitor numbers." EcoVelocity was supported by 19 car manufacturers who provided three or four vehicles for attendees to test drive.The show included an 11-17 year old track for test driving using dual-controlled Seat brand cars. My First Licence also allowed 5-12 year olds to faversham launches new print showExhibition organiser Faversham House is launching a new show targeting the commercial print sector at The NEC. Digital Print UK will take place from 18 to 20 September 2012 and is focused on the growing use of digital technology in the national printing industry. The show comes off the back of Sign and Digital UK (pictured), which Faversham acquired in 2000 and which saw a 20 per cent exhibitor increase this year. Event director Rudi Blackett said Digital Print UK will employ the formula that enabled Sign and Digital UK to establish its position as a meeting place for the sign making and wide format industry. September was chosen because it was the prime early autumn time in the industry's buying cycle. "As organisers of Sign and Digital we have become increasingly aware news8 www.exhibitionnews.co.ukthat there is an opportunity to replicate that exhibition in the commercial print sector," Blackett said. Content and exhibitors will stretch from concept and design through to output and finishing. Blackett said target visitors range from print departments within government, education, finance and leisure sectors to digital print agencies, label and packaging print companies and mail houses.NEC CoNtraCt NEwsCrowne Plaza's Colchester venueA 3,516sqm arena for exhibitions and events is now open as part of the £6m refurbishment and launch of the Crowne Plaza Resort Colchester. The arena can host 2,500 delegates theatre-style, has 16 meeting rooms and additional conference space. The former Five Lakes Colchester Hotel also boasts 194 en suite rooms, a large espa spa facility and two golf courses. Five Lakes in essex is owned by AB Hotels and managed by BDL Management under IHG's Crowne Plaza flag. Readers respond to EN's Top 200The Top 200 UK exhibitions list in EN's september issue has generated significant debate around the merit of comparing shows and the changing nature of industry research. EN received several updates and feedback on the listings, which showcased exhibitions, their owners, location, net square metrage, visitor numbers and frequency. The timing of the information in the list, compiled by Phil soar and Vivid Interface, has been questioned. According to soar, the information was updated to April 2011 and doesn't reflect results from shows held after this date. As was stated in the print issue, accessing up-to-date revenue and square metrage figures presented no shortage of challenges. Updates and clarifications are welcome and the authors recognise the difficulty in ensuring the request for information is sent to the right person and to every UK company.Feedback from several organisers indicates there were shows listed with out-of-date square metrage sales and visitor numbers, or that their shows were not included in the Top 200. while the list was published in good faith, EN appreciates the impact publishing out-of-date information can have on how shows are potentially perceived. Readers that want to question or verify the research should direct inquiries to soar or the organiser of the show. EN will post an article online listing clarifications and amended details on the Top 200 on 13 October 2011. Readers will be able to contribute to this list until then by contacting the editor. The clarifications and amendments will be available at: www.exhibitionnews.co.ukConstruction company Galliford Try has been awarded the £80m contract to build a new casino for gaming enterprise Genting UK at The national exhibition Centre (neC) in Birmingham. EN recently reported The neC recently welcomed solihull Metropolitan Borough Council Licensing Committee's decision to award Genting UK the large casino licence for solihull. The casino is part of a proposed £120m entertainment complex called Resorts world for the Birmingham site. It will include conference and banqueting facilities, a four-star hotel, a spa, a retail outlet centre, a multi-screen cinema, food and beverage outlets and car parking. Construction is due to commence in the first quarter of next year and be completed by March 2014. try out a Honda 50cc scooter under strict conditions. To keep exhibitor costs down and ensure the environmental footprint was up to scratch, exhibitors were housed in outdoor units also used at regional county shows. EcoVelocity was opened by London Mayor Boris Johnson (pictured) on 8 September."We wanted to create an event more in keeping with the needs of the car industry today," Brown said. "The closure of the British Motor Show in 2008 was because manufacturers couldn't afford a lavish gig again. "Choosing an iconic venue like Battersea was as important as the event itself. What we are allowing visitors to do is test cars at a show that's unique."
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