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page 48 5EditorialPublishing Director Liz AgostiniManaging Editor Nadia Cameron Deputy Editor Antony Reeve-CrookStaff Writer Domenic DonatantoniodigitalOnline Editor Sarah O'DonnellAdvertising Manager Jamie LininSubScriptionSCirculation Executive Tim Pardingtonproduction & dESign Production Manager Luke SpaldingDesigner Sarah GarlandProduction Assistant Julia Ball contact uSSubscriptions 020 8971 8268Editorial 020 8971 8292Sales 020 8971 8265 Production 020 8971 8272Published by Mash Media 4th Floor, Sterling House6-10 St George's Road London SW19 4DPTel: +44 (0)20 8971 82821 year's subscription cost is UK £95+VAT p/a Europe £112+VAT ROW £130+VAT.Views expressed are not necessarily those of the publishers. No part of this publication may be reproduced without the express written permission of the publishers.Printed by Pensord Press Ltd. unning an exhibition in the caravan industry - if you're not an association - is a tricky business right now.The latest casualty of the dispute between organiser and association is Ocean Media, which was forced to cancel its 50-year-old Boat and Caravan Show in Birmingham.The organiser announced the historic decision with sadness, its CEO Trevor Barratt said. By all accounts, Ocean found itself in an untenable situation because it lost the backing of six key manufacturers and subsequently the support of their dealers to exhibit. The show has been hanging under a cloud since the National Caravan Council (NCC) announced its intention to start organising exhibitions again and launch a rival London show to Clarion's October International Caravan and Motorhome exhibition at The NEC. The NCC's proposal triggered a succession of events, the first being Clarion's decision to cut its losses and hand over its October Birmingham show and tenancy to the association. This backing down sparked fears for Ocean's February caravan show.Although Ocean fought for and was able to retain its NEC tenancy, the debut of NCC's London show in the week before Ocean's February event, plus the success of its October exhibition, changed the dynamic considerably. And as any organiser will know, once you've lost your top handful of exhibitors, the show is at risk of redundancy. There is no doubt Clarion and Ocean are well-respected exhibition organisers, but I have to give some credit to NCC for running a successful event in October at The NEC. The association had the support of key players in the market and responded to consumer requests to reduce ticket prices. As a result, it recorded a 22,000 visitor increase. But just because the NCC has the manufacturers on-board, does this mean visitors who would go to Ocean's show in Birmingham will happily traipse down to London come February? Or will they choose Clarion's Manchester show in January? I can't help wondering if this situation could have been avoided and the industry better off had all sides had been able to find a way forward together. From NCC's perspective, there were significant long-term concerns with the organisers holding exhibitions for its industry including rising costs for exhibitors and visitors. For the organisers, a lot of power in the hands of six manufacturers made things difficult even when so many other associated product and services providers were behind their events. The caravan industry isn't the only industry where this could happen. The threat of trade associations deciding they don't need third-party exhibition organisers anymore is very real. So what should organisers be doing? Clearly, your relationship with the industry and your exhibitors has to be constantly reviewed, improved and adapted depending on market needs and circumstances. But is there more to do? I welcome more of your thoughts on this issue and ways our industry can move forward successfully. Unfortunately, NCC isn't the only issue Ocean has had to deal with. As this edition goes to press, we await news of who Ocean's next owners will be. Indications are that the core exhibition business will remain intact, so here's hoping the solution to the group's longstanding debt paves the way to a more successful 2012.The threat of trade associations deciding they don't need organisers is realNADIA CAMERON MANAGING EDITORncameron@mashmedia.netFINDING A BETTER WAy FORWARDr

newsThe UK Prime Minister David Cameron has written a letter to chair of the All Party Parliamentary Group for Events, Nick de Bois MP, following his correspondence over the launch of the Britain for Events marketing campaign. De Bois (pictured left), who worked in the events industry before entering parliament, outlined a vision of how the events industry and Government could work in partnership to grow the sector during Britain for Events' campaign launch in London. He was joined by Excel CEO Kevin Murphy (pictured right). The MP promised to help lobby government on issues including fiscal measures to tackle concerns connected with the Tour Operator Margin Schemes (TOMS) and the reintroduction of investment allowance. He also called on fellow ministers to aid organising committees. In the letter, Cameron applauded de Bois and the Parliamentary Group for Events for their efforts. "Ensuring that Britain is an attractive place to visit is vital to our tourism industry, and the economy PM signals suPPort for events industryIncreased ministerial support for major bid events, hosting visiting delegations and bid committees, offering welcome receptions in government and state buildings for major international events, simplification of the visa process for international delegates, and public support for Britain as the world's event destination. "Every organisation that chooses to bring its event to the UK delivers an average economic impact of £15m for its local economy, meaning just 10 more events held in this country would generate £150m," said Murphy. He also spoke on London's ambition to become a top 10 city in the ICCA rankings within five years. The capital is currently 14th. The industry had never asked for money from government, Murphy stressed, adding that competitor destinations were "not just outspending us to win business, they are making use of every resource at their disposal: mayors, ministers, presidents and royalty to win events for their country". In return for the UK Government meeting the five demands, Murphy said the industry will deliver stronger events. "I promise we will deliver you a bigger, better and more robust events industry that will create jobs; an industry that will continue to be a true world leader, and an industry that can help rebalance our economy and achieve growth," he said. The Britain for Events initiative will run for six months until March 2012.ocean Media group is put up for saleBarratt also stressed the company's profitability outside of the longstanding debt and its long-term viability. Ocean has faced significant organisational and competitive challenges over the past 12 months, culminating last month in the cancellation of its 50-year-old Boat and Caravan Show in Birmingham and The Outdoor Leisure Show. The organiser attributed the closure to a lack of support from the caravan manufacturing industry, which left several dealers feeling unable to participate in the exhibition. Last year's exhibition attracted 87,000 visitors. Ocean's dramatic step came after National Caravan Council (NCC) re-entered the exhibition organising market with a competitive Motorhome, Caravan and Camping Show at Excel London in the week before Ocean's February 2012 Birmingham event. Although Ocean had initially endeavoured to continue with its own show, the lack of manufacturing support made it unviable. 6"Loyal exhibitors, including a number of caravan dealers and the show's many visitors, will feel sorry that due to a lack of support from one element of the industry, the 2012 show has been cancelled," Barratt said.NCC's Events division ran its first Motorhome and Caravan Show at The NEC in October after assuming control of Clarion's caravan exhibition and tenancy slot. The show reported a record 22,000 year-on-year visitor increase. the biggest challenge, aside from the state of the economy, is people losing a little faith in the uK exhibitions out there- UK Venue Show event director Tanya Cohen discusses the challenges of launching the new exhibition alongside the Event Production Show at London Olympia in 2012. Despite this, she was confident the two shows will give the industry more choice on suppliers and a whole," the prime minister stated. "The great campaign will promote the UK as one of the very best places to visit, study, work, invest and do business. It aims to deliver a lasting economic legacy for the whole country from the unprecedented level of interest generated by the London 2012 Olympic and Paralympic Games."During the campaign launch, Murphy said the Government could contribute much more to greater growth in the UK events market and cited five ingredients for success: nominations for the 2012 Exhibition News Awards are open now. Don't miss this opportunity to nominate your shows, services and individual superstars for an accolade and see them up in lights at our gala ceremony in Olympia's new west Hall on 29 March 2012. There are 20 categories this year including 10 company and 10 people awards.nominations close on 13 January 2012, so you better get cracking. Full details are available Now!?P1AWARDSEXHIBITION29th MARCH 2012OLYMPIA, LONDON