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CLIENT SERVICES The second Clydesdale Bank 40 season got underway this year on Easter Sunday, when the Sky cameras were at The Rose Bowl for the first day of televised cricket in the UK in 2011. The Essentially team is continuing its work with the Bank, and building on what was a successful first season with the competition.The Clydesdale Bank 40 itself will follow the same format in 2011, with three groups of seven, with the First Class Counties joined by Scotland, the Netherlands and the Unicorns side made up of semi-professional and amateur players. Essentially and the Bank have worked on increasing match-day activities for spectators, including an Easter Egg hunt for the launch weekend of the competition, where children attending the opening round of matches searched for eggs containing golden tickets to win a net session with Bank ambassador Alastair Cook. The Clydesdale Bank Family of the Month Award has been developed for 2011, with winning families now being rewarded with a trophy, tickets to a Clydesdale Bank 40 match, a £500 cheque, £500 worth of Gray Nicolls cricket equipment and the chance to meet Cook and fellow ambassador Alec Stewart at the end of the season. Limited edition posters are available to Bank customers at matches of Cook detailing the records he broke in the recent Ashes series. Activity will be present at all televised Clydesdale Bank 40 matches this season, including the prestigious Lord's Final on September 17th, where counties will be vying to displace Warwickshire for the title of Clydesdale Bank 40 Champions.In addition to the above, when ambassador Cook returned from his Ashes heroics in Australia, the Bank hosted a Twenty20 Breakfast Screening in the City for its guests. Essentially was responsible for inviting and managing media at the event, with fantastic coverage achieved from the day, including interviews with Sky Sports News, Sky News, The Sunday Times and The Wisden Cricketer. The team will continue to manage all media and PR elements for the Bank within cricket throughout the summer.SUMMER 2011WWW.ESSENTIALLYGROUP.COMClydesdale Bank