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SUMMER 2011WWW.ESSENTIALLYGROUP.COMThe Open Championship will return to the links of Royal St. George's this July for the first time since 2003, as golf's oldest Major heads to the Kent coastline. This year will be Pilsner Urquell's third year as Official Beer of The Open Championship, following the successes of Turnberry in 2009, and The Old Course in St. Andrews last year, when South African Louis Oosthuizen defeated the world's finest golfers by seven strokes.In the build up to The Open Championship, Essentially has secured the use of the much coveted Claret Jug for use in the Italian market (at the Italian Open), as well as in the Czech Republic (at functions associated to the Czech PGA) for two of Pilsner Urquell's key markets.Essentially will be managing over ninety metres of bars at Royal St. George's this year, as well as operating a bar with The Bell Hotel, one of the main bars in the town of Sandwich, where spectators can enjoy a beer at the end of each day's play.The team will also be hosting Pilsner Urquell's VIP hospitality this year, with a total of 200 guests attending, staying at the highly exclusive and newly refurbished Savoy Hotel in Central London, before travelling to Royal St. George's on a private train and enjoying a full day within the VIP Chalet onsite.CLIENT SERVICES Pilsner UrquellACTION IMAGES

Following on from the success of Essentially's Autumn Internationals after party, players and brands gathered at Movida night club post Six Nations to celebrate a fantastic tournament. The evening was a great success with both Essentially's Athlete Management division and clients able to build new relationships with some key brands. Personalities such as Courtney Lawes, Riki Flutey and the world's best fly-half, Dan Carter, all added to the party vibe. Keep an eye out for more Essentially events coming your way! UrquellRUGBY INTERNATIONALS AFTER PARTYACTION IMAGES ACTION IMAGES