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KINGFISHER BEER SIGNS TEST MATCH GROUND PARTNER DEAL FOR INDIA'S TOUR OF ENGLANDFollowing on from India's ICC World Cup triumph in Mumbai, Kingfisher beer has strengthened its association with cricket in the UK by becoming a Test Match Ground partner for the England vs. India series due to start on Thursday 21st July at Lord's Cricket Ground. Kingfisher will secure prominent branding in Test Match Grounds as England take on the ICC World Cup Champions in four npower Test Matches, one NatWest International Twenty20 and five NatWest Series One Day Internationals.The sponsorship comes as Kingfisher Beer Europe Ltd. looks to re-launch Kingfisher beer across western markets. As a truly authentic Indian beer Kingfisher has strong links with cricket and sport in other markets. The brand, owned by Indian entrepreneur Dr. Vijay Mallya, already sponsors Force India Formula One racing team as well as Indian Premier League team Royal Challengers Bangalore.Laura Mitchell, Senior Brand Manager for Kingfisher Beer Europe, commenting on the partnership says; "Kingfisher beer are delighted to have secured a position with the Test Match Grounds for India's tour of England this summer. It is an exciting year for both Kingfisher beer and for English cricket. As an authentic Indian brand, to build our association with English cricket and our India heritage in such a way is fantastic and with India having just won the ICC World Cup and England retaining the Ashes, we're looking forward to a great series."The deal was brokered by Essentially Group, who added "It is fantastic to be working with Kingfisher Beer. They have a rich history in sport and we are delighted that they recognise the value in investing in English cricket to grow their business. We welcome them on board and look forward to developing a long term partnership with Laura and her team."SALES

SUMMER 2011WWW.ESSENTIALLYGROUP.COMThere will be one glaring absence when Cardiff and Wales take to the field in the 2011/2012 season with a modern day great of Welsh rugby having called time on his playing career. Tom Shanklin has been an ever present fixture in the Welsh midfield and will be hugely missed by players and fans alike. Very few players have achieved, or will achieve, what Tom Shanklin has managed to in a career spanning well over a decade; 70 Welsh caps, two Rugby World Cup campaigns, a double Grand Slam winner, a double British & Irish Lion and numerous domestic trophies have cemented Shank's place in Welsh Rugby's hall of fame.Essentially look forward to continuing their association with a legend of the game and wish Tom, his wife Shelley and his daughter Rosie all the best in their future endeavours. Shanks, congratulations on a fantastic career.TOM SHANKLIN ACTION IMAGES A Career to Remember