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Essentially's activation team stepped away from their usual role of implementing Lebara's Test Match Ground sponsorship elements to deliver the Lebara Family Day at the Brit Insurance Oval on 1st August 2010 for the low-cost international, pay-as-you-go sim card company.With 600 people in attendance, the day offered activities for all ages and included, among other things, bouncy castles, giant games, a DJ, football, face-painting and even a manicurist. The day's focus was the 6-a-side cricket competition taking place on the main pitch overlooked by Lebara's Test Match Ground branding. Three of Lebara's ambassadors, Saqlain Mushtaq, Mark Butcher and Ian Bell, were there all day to present the trophy, conduct Q&As and assist with the children's Kwik Cricket session.please visit for more informationconSULTAncy | AUTUMN 10 www.ESSEnTIALLygroUp.coMLEBArA fAMILy DAy AT THE BrIT InSUrAncE oVAL