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tel:+44 (0)20 8971 8282fax:+44 (0)20 8971 8283email:info@mashmedia.netUFI:Lili Eigl tel:+33 (0) 1 42 67 99 12Exhibition Worldis published by Mash Media,Faraday House, 39 Thornton Road,Wimbledon, London SW19 4NQ.Views expressed are not necessarily those ofthe publishers. No part of this publication maybe reproduced without the express writtenpermission of the publishers.Printed by Gemini Press.Exhibition World | ContentsTHE MAGAZINE FOR THE GLOBAL EXHIBITION COMMUNITY WWW.EXHIBITION-WORLD.NET3UFI- The Global Association of theExhibition Industry promotes,represents and serves the interestsof the world's leading showorganisers, fairground owners andoperators, major national and inter national associations of theexhibition industry and industrypartners. As a non-political andnon-profit organisation, UFI's maingoal is to serve the exhibitionindustry worldwide and toemphasise its unique marketingcharacteristics for the developmentof world trade.Present on six continents, in 83countries, UFI is a unique andneutral forum for dialogue dedicatedto all professionals involved in thetrade fair business. Serving theexhibition industry since 1925, UFIapplies its professional experienceand renown to providing itsmembers and the industry with theextensive know-how required tomeet the challenges of ever-changing needs.Being a member of UFI is a proofof quality and internationalrecognition. Over 4,500 trade fairsand exhibitions are organised by itsmembers. More than 700 of theseare international exhibitions, app roved by UFI, based upon strictand exacting quality criteria,assuring excellent services for thebenefit of exhibitors and visitors.President:Eric EverardUFI Managing Director:Paul Woodward UFI Communications Manager:Lili Eigl 35bis, rue Jouffroy-d'Abbans75017 ParisTel: +33 (0)1 42 67 99 12Fax: +33 (0)1 42 27 19 29Email:info@ufi.orgWebsite:www.ufi.orgUFI Asia/Pacific Regional Office:1101 Wilson House,19-27 Wyndham Street,Central, Hong Kong, ChinaTel: (852) 2525 6129Fax: (852) 2525 6171Email:asia@ufi.orgUFI Middle East/Africa RegionalOfficePO Box 60833,11th floor, EIBFS bldg,Murur St,Abu Dhabi, UAETel: (971) (0)2 4101216Fax: (971) (0)2 4493101Email:mea@ufi.orgThe opinions and views expressedin Exhibition World do notnecessarily reflect UFI policy orposition.Contents051424NewsDoing it like the FrenchParisian organisers speak to EW aboutsurviving a tough year18Keeping UBM LiveSimon Foster discusses joint ventures,spreading risk, and UBM's recent acquisitionBrand Events' Chris Hughes on going globalGrowing internationally33Photo galleryPictures from the UFI Congress in Singapore29Paul Woodward shares his views on UFI developments worldwideShared interestsHappy New Year everyone!Here's to a lucrative 2011. Some big news to beginthe year with, not least thedeparture of Fish from theexhibitions arena, a move itattributes to funding beingwithdrawn by risk-averseventure capitalists.It's an undoubted setbackfor the industry.Measurement is key to thesuccess of the exhibitionmedium and stands are soldor lost on an organiser'sability to provide accuratedata for exhibitors. RFIDtechnology offers a potentialmeans of winning over thoseexhibitors, offering data thatgives financial controllers theconfidence to sign off ontheir company's attendanceat our shows.However, while Fish canprovide this data, thetechnology was neverembraced by organisersand the cost of getting itinstalled in venues provedprohibitive. Time will tell ifAlliance Tech, which boughtFish's exhibition andconference business in theUS, is able to win theindustry over in the States.Elsewhere we've seenReed continue to deny itsexhibitions arm is up forsale, ITE expand in Russia,and UBM triumph over aChinese rival that sought tocompete using less-than-clean methods of winningUBM business. Let's hope this year startsoff as busily as the last oneended.Antony Reeve-CrookEditorarc@mashmedia.netwww.exhibition-world.netTwitter: ExhibitionWorldMANAGING EDITORNadia Cameronncameron@mashmedia.netEDITORAntony Reeve-Crookarc@mashmedia.netADVERTISING MANAGERAndrew Frenchafrench@mashmedia.netpublisher: Mark Brewster production:Luke Spalding, JustynaKochanska, Philippa Somerset| January 2011|News from around the exhibition world

THE PLACE TO MEET IN SCANDINAVIAStockholm International Fairs is the leading organizer of fairs and meetings in the Baltic Sea Region. We manage 60 industry-leading exhibitions as well as around 100 national and international congresses, conferences and events annually. Every year we welcome 10,000 exhibitors, 1.5 million visitors and more than 8,000 journalists from all over the world. Welcome to Stockholm International Fairs! www.stockholmsmassan.seCREATING PERFECT MEETINGS