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2nd Expofund global market brandsThe Plaza, Unit 1.05-1.06,535 King's Road, London SW10 0SZTel: 020 7352 4356jonathan.reuvid@expofund.co.uk Developing a brand is one thing profiting from it is another

Exhibition World | Newsvenues has fallen to around 60per cent, three quarters of the80 per cent figure for the yearsleading up to the politicalturmoil.It is expected that 100exhibitions will be held next yearin Thailand, which withapproximately 250,000sqmboasts the greatest amount ofvenue space in the Asean region.Chinachoti told the BangkokPosthe believed politicalproblems will remain throughout2011, albeit without violence.However development outsideof the capital, where most of thepolitical activity takes place, willhelp the industry grow faster.THAILAND- Space atexhibitions held in the countryshould increase by 10 per centthis year if local politicalproblems ease, according to adirector of the Thai ExhibitionAssociation (TEA).Patrapee Chinachoti said thegrowth of the exhibition industryin Thailand has been sluggishsince 2008, and that the countryhas "lost competitiveness andopportunities to generateexhibition revenues to key rivalslike Singapore, because thecountry has had politicaluncertainties since 2008". In the past three yearsoccupancy across the country'sINDIA - The exhibition industryin India could soon be buoyed bya new exhibition and conventioncentre, planned for developmentin the country's west The Rs600 crore (US$132m)Pune International Exhibition andConvention Centre (PIECC) ispart of a 240 acre (972,000sqm)development at Moshi and hasbeen cleared by chief ministerPrithviraj Chavan following ameeting with senior officials fromPune and Pimpri-Chinchwad.The project will include aconvention centre surroundedby seven exhibition halls, a pairof 28-storey commercial towers,hotels, retail, business andleisure space, as well as a nine-hole golf-course. Core to thenew project's development is apromise to alter the wayinternational conventions andexhibitions will be conducted inthe country."There is a dearth ofinternational exhibition andconvention centres that canhold global events like theIndia Auto Show," said thepresident of the MahrattaChamber of CommerceIndustries and Agriculture(MCCIA), Abhay Firodia, one ofthe key champions of thePIECC project.Analysts believe the project willtake between five and 10 yearsto complete. The first phase, which includesthe convention centre and twoexhibition halls, will becompleted by the end of 2012.USA - Members of theInternational Association ofExhibitions and Events (IAEE)have elected Vinnie Polito asnew association chairman.Polito takes over from 2010chairman Chris Meyer, and willserve through 2011. He ispresident of event producer VPInternational, and former seniorVP at Reed Exhibitions."I'm excited for my term aschairman of IAEE," said Polito."This is a progressive andimportant time for thetradeshow and events industry."Other members of the 2011board of directors include chair-elect Doreen Biela andsecretary/treasurer RobertKolinek.Earlier last year, the IAEEnominated former chairmanSandy Angus for the 2011Convention Industry Council'sHall of Leaders.GERMANY- The Germantrade fair industry will seegradual recovery from therecession in 2011, according toa report by the Association ofthe German Trade Fair Industry(AUMA).Over a quarter (27 per cent) ofexhibitors surveyed plan toincrease their expenditure in2011, while only 16 per cent areplanning cuts.International exhibitornumbers in 2010 saw a slightincrease on 2009, whiledomestic exhibitor numberscontinued a slow decline.Visitor numbers continued todecline in 2010, although at aslower rate, the AUMA reportnoted. While 2009 saw aneight per cent decline, 2009saw a loss of only two per centof visitors.German trade fair industry optimistic for 2011 recoveryAUMA chairman Hans-Joachim Boekstegers said:"Companies continue to maintaintight control of trade fairspending. Exhibitors pay closeattention to which trade fairsreally benefit their aims, and wantto be in control of costs whensales recover after the leanperiod in the last recession."Moshi exhibition and conventionvenue approved for 2012THE MAGAZINE FOR THE GLOBAL EXHIBITION COMMUNITY WWW.EXHIBITION-WORLD.NET| January 2011|9IAEE announces new boardThailand predicts 10% growthif political problems ceaseTrade Fairs in Germany 2009*The 135 international / national events in comparison to the respective previous eventsExhibitors 154,000-3.5%Domestic exhibitors 73,000-2.5%Foreign exhibitors 81,000-5%Rented space 5,700,000m2-5%Visitors 8,900,000 -8%*preliminary Status: Nov. 2009