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tel:+44 (0)20 8971 8282fax:+44 (0)20 8971 8283email:firstname.lastname@example.orgUFI:Lili Eigl email:email@example.com tel:+33 (0) 1 42 67 99 12Exhibition Worldis published by Mash Media,Faraday House, 39 Thornton Road,Wimbledon, London SW19 4NQ.Views expressed are not necessarily those ofthe publishers. No part of this publication maybe reproduced without the express writtenpermission of the publishers.Printed by Gemini Press.Exhibition World | ContentsTHE MAGAZINE FOR THE GLOBAL EXHIBITION COMMUNITY WWW.EXHIBITION-WORLD.NET3UFI- The Global Association of theExhibition Industry promotes,represents and serves the interestsof the world's leading showorganisers, fairground owners andoperators, major national and inter national associations of theexhibition industry and industrypartners. As a non-political andnon-profit organisation, UFI's maingoal is to serve the exhibitionindustry worldwide and toemphasise its unique marketingcharacteristics for the developmentof world trade.Present on six continents, in 83countries, UFI is a unique andneutral forum for dialogue dedicatedto all professionals involved in thetrade fair business. Serving theexhibition industry since 1925, UFIapplies its professional experienceand renown to providing itsmembers and the industry with theextensive know-how required tomeet the challenges of ever-changing needs.Being a member of UFI is a proofof quality and internationalrecognition. Over 4,500 trade fairsand exhibitions are organised by itsmembers. More than 700 of theseare international exhibitions, app roved by UFI, based upon strictand exacting quality criteria,assuring excellent services for thebenefit of exhibitors and visitors.President:Eric EverardUFI Managing Director:Paul Woodward UFI Communications Manager:Lili Eigl 17 rue Louise Michel92300 Levallois-PerretFranceTel: +33 (0)1 4639 7500Fax: +33 (0)1 4639 7501Email:firstname.lastname@example.orgWebsite:www.ufi.orgUFI Asia/Pacific Regional Office:1101 Wilson House,19-27 Wyndham Street,Central, Hong Kong, ChinaTel: (852) 2525 6129Fax: (852) 2525 6171Email:email@example.comUFI Middle East/Africa RegionalOfficeInternational Fair Grounds6th Ring RoadMishref, KuwaitTel: (965) 2538 2542Fax: (965) 2539 6316Email:firstname.lastname@example.orgThe opinions and views expressedin Exhibition World do notnecessarily reflect UFI policy orposition.Contents051418NewsThe draw of the UAEThree Emirates look to the year ahead17Greener pasturesAn overview of the 6th UFI GlobalBarometerOutgoing SACEOS president EdwardLiu talks to EW about his vision of AsiaGoing global in Asia33Photo galleryThe 7th China Expo Forum forInternational Cooperation24A look at the best routes to successlaunching abroadCrossing the borderChina, according toestimates in the financialpress, owns aroundUS$907bn of US nationaldebt, a figure that hasincreased by almost a thirdin the space of two years.The figure puts it top of thetable of US stock owners,followed by Japan onaround $877bn and the UK,in third, on $477bn.China is well ahead of itsBRIC stablemates (or ratherBRICSA, given SouthAfrica's recent accession tomembership) and by somemargin the biggest owner ofUS debt. By comparisonIndia owns just US$41bn. In terms of engaging Europeand North America, it's in a different league.But it's not just mainlandChina's involvement with theWest and its own hugedomestic market thatappeals. The country standswith the Association ofSoutheast Asian Nations(ASEAN) states as part ofthe year-old ASEAN-ChinaFree Trade Area (ACFTA),the largest free trade area interms of population, andthird largest in terms ofnominal GDP. The potentialreturn for a careful organiseris enormous. Little wonder, then, that somany are trekking east fortheir show launches. The'Asianisation' of theinternational exhibitionindustry, as Edward Liu callsthe ASEAN drive for launchshows and venuedevelopment, is a trend thatlooks likely to run and run.Antony Reeve-CrookEditorarc@mashmedia.netwww.exhibition-world.netTwitter: ExhibitionWorld MANAGING EDITORNadia Cameronncameron@mashmedia.netEDITORAntony Reeve-Crookarc@mashmedia.netADVERTISING MANAGERAndrew Frenchafrench@mashmedia.netpublisher: Mark Brewster production:Luke Spalding, JustynaKochanska, Philippa Somerset| February 2011|News from around the exhibition world