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2nd Expofund global market brandsThe Plaza, Unit 1.05-1.06,535 King's Road, London SW10 0SZTel: 020 7352 4356jonathan.reuvid@expofund.co.uk Developing a brand is one thing profiting from it is another

Exhibition World | Newsto 2009 like-for-like, the impact ofthe recession combined with thebiennial pattern of the MoscowInternational Oil and Gas event -which did not take place in 2010- accounted for a £10m reductionin revenues. A favourable exchange ratehelped the company's revenuefigures in pounds sterling.WORLD - International exhibitionorganiser ITE has reported anincrease in overall volume sales of almost 70,000sqm due torecent acquisitions this yeardespite continuing decline inthe company's core of pre-existing shows.In 2010 ITE acquired newshows in Turkey, an exhibitioncompany in India and a portfolioof Aquatherm events in Ukraineand Central Asia. These buoyedthe company's overall sales,despitea 29 per cent decline inits pre-acquisition portfoliosince 2008.Although the group's actualrevenue (US$178m) was downby around six per cent comparedUAE -The board of Expo CentreSharjah has approved foreignorganisers to organise events atthe venue for the first time.Sharjah hosts major regionalevents including the World BookFair and the Middle East Watchand Jewellery Exhibition but waspreviously open only to domesticorganisers. However, havingseen the scope for business thatoverseas events could bring tothe venue, management has nowflung its doors open tointernationals with regionaloperations such as Reed,Informa and DMG."We are both an organiser anda venue owner at the same time,"said director general SaifSOUTH AFRICA - Exhibitionorganiser MontgomeryWorldwide has launched a newarm to help companies withestablished brands launch intoSouth Africa and the widerAfrican market.Montgomery Africa, based inJohannesburg, specialises injoint ventures and acts as apartner to internationalcompanies looking to reducethe risks associated withdeveloping their events in Africa.Montgomery's South African basereduces the need for companiesto invest in local infrastructureand offers assistance with legaland statutory processes, as wellas local knowledge needed tolaunch.Montgomery Africa's sistercompany in South Africa,Specialised Exhibitions, runsshows including Electra Mining,Interbuild and Propak.FRANCE- The internationalexhibition market has emergedfrom the recession with goodmomentum, according to globalexhibition association UFI.The Sixth Global BarometerSurvey, conducted by UFI inDecember, indicates theexhibition industry has leftbehind the depressed businessenvironment of the past twoyears and is "moving positivelyahead" globally.Data for the survey wascollected from 173 companies in54 countries including UFIrepresentatives from otherinternational associations.As with UFI's previousbarometers, the resultsdemonstrate significant regionalvariation, due in part to lesserexposure to the downturn in theMiddle East and Africa and anearlier recovery in Asia Pacificand the Americas than in Europe. For a full breakdown of results,see the feature on page17.Survey findsindustry leavingslump behindExpo Centre Sharjah opens to international organisersTHE MAGAZINE FOR THE GLOBAL EXHIBITION COMMUNITY WWW.EXHIBITION-WORLD.NET|February 2011|5Montgomery Worldwide launches Montgomery AfricaAcquisitions boost declining ITEvolume sales in core showsMontgomery Worldwide is alsothe main shareholder in theJohannesburg Expo Centre.Mongomery has been activeelsewhere this month. AlagatMontgomery, a joint venturebetween Alagat Internationaland Montgomery Worldwide,has teamed up with UBM tolaunch security expo IFSECArabia at the RiyadhInternational Convention andExhibition Centre in November.Mohamed Al Midfa. "In 2011 weare going to open to the world, toanyone who wants to organisean event at Expo CentreSharjah," he told EW. "We look at the profile and seeif it's not challenging andcompeting with our profile, andallow them based on partnershipor leasing arrangement.""What we saw last year was adecline mostly in the first half ofthe year," ITE chief financialofficer Neil Jones told EW, "butthat was offset by the acquisitions- such as in Turkey and Ukraine -and the biennial shows." Headded that 2011 will be thestronger financial year in ITE'sbiennial cycle.UAE- The ADNEC exhibitioncentre in Abu Dhabi is to host the2012 UFI Congress.The four day event, whichbrings together the most seniorfigures in the global exhibitionindustry is the highlight of theinternational calendar.This year's event takes place atFeria Valencia in Spain. The 2010 UFI Congress wasattended by a record-breaking750 delegates, and focused onthe emergence of Asia as aleader in the global exhibitionmarketplace. ADNEC to host UFI2012 Congress