page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18
page 19
page 20
page 21
page 22
page 23
page 24
page 25
page 26
page 27
page 28
page 29
page 30
page 31
page 32
page 33
page 34
page 35
page 36
page 37
page 38
page 39
page 40
page 41
page 42
page 43
page 44
page 45
page 46
page 47
page 48
page 49
page 50
page 51
page 52
page 53
page 54
page 55
page 56
page 57
page 58
page 59
page 60
page 61
page 62
page 63
page 64
page 65
page 66
page 67
page 68
page 69
page 70
page 71
page 72
page 73
page 74
page 75
page 76
page 77
page 78
page 79
page 80
page 81
page 82
page 83
page 84

COUNTRY PROFILEIssue 1 | 2012 www.48exhibition-world.netcompany a global brand awareness. Many of the events it organises in other countries have become the second or third largest exhibition in their respective industries, topped only by fl agship fairs held back in the motherland. Messe Frankfurt president and CEO Wolfgang Marzin claims its worldwide presence is the result of consistent and logical utilisation of globalisation opportunities. "Our most important tools in this respect are a global network, comprising 28 subsidiaries, and network links to more than 50 international sales partners," he says. "This interaction creates presence, optimum platforms and industry expertise in more than 150 of our customers' target markets. "Overseas activities have become increasingly important in recent years and Messe Frankfurt will be continuing to develop its overseas business in the future as well."One example of the consistent strategic growth of a subsidiary company can be found in Russia, where Messe Frankfurt has been present since 2001. "We have been able to double the pace of business over the last 12 months from the Moscow offi ce," says Marzin. "This was primarily attributable to our own exhibitions ? Techtextil, Texcare and Heimtextil ? as well as cooperative ventures with other international organisers including ISH Moscow and SHK Moscow, which are being held in April 2012 in cooperation with Messe Düsseldorf." The company's international reputation recently helped it to get the American NAMM association onboard to jointly organise the new NAMM Musikmesse Russia and Prolight+Sound NAMM Russia. Messe Frankfurt has also taken over the organisation of Interlight Moscow, strengthening its profi le as global market leader for building and lighting trade fairs.Growing a giantMunich is Germany's third-largest city and the powerhouse of the country's economy, where fi nancial and insurance sectors as well as high-tech companies and carmakers play a key role. The city is the home base of seven DAX companies, the German stock market index.Messe Munich's home portfolio is clustered under three pillars: capital goods, consumer goods and new technologies. Each segment is topped by fl agship Left:Entering Messe Cologne Below:The exterior of Messe Cologne2.9bn The preliminary fi gure (Euros) for turnover of trade fair organisers in GermanyWHERE IS GERMANY GOING WITH ITS OVERSEAS EVENTS? (2010 RESULTS)Non-EU EuropeAsiaLatin AmericaNorth America54.9%61%23%6.6%4%

The Stuttgart Trade Fair Centre in Europe's No. 1 region for innovation.You will see innovations here first!www.messe-stuttgart.deVisit our mobile web pages at: www.mobil.messe-stuttgart.de/ennm_Schlloch_87x224+QR_GB.indd 117.01.12 09:58Succeed with us all over the world>>www.messe-duesseldorf.deOur leading and specialized trade fairs are tailor-made platforms for successful business. The main features: Machinery, Plant and Equipment Trade and Services Medicine and Health Fashion and Lifestyle LeisureAltogether we organize more than 40 trade fairs in Düsseldorf of which 22 are No. 1 in their industry. We also carry out roughly 120 other events in more than 20 countries.Wherever you need us - we are there. Worldwide. Succeed_w_u_GB_87x224_4C.indd 113.07.11 12:53