page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18
page 19
page 20
page 21
page 22
page 23
page 24
page 25
page 26
page 27
page 28
page 29
page 30
page 31
page 32
page 33
page 34
page 35
page 36

Country Focus| Exhibition World India's expo venues: the long march T rade fair venues play an important role in boosting a country's trade. Venues like Hannover Messe in Germany, Fiera Milano in Italy and McCormick Place in Chicago, USA, are known to be instrumental in taking their country's trade to the highest level. Virtually self- contained, these world- famous venues are designed to take care of every possible requirement of exhibitors, as well as visitors, enabling them to achieve business worth billions of dollars every year. From the moment one sets foot inside the venues until the time one leaves them, a host of services aimed at making your visit useful as well as comfortable are available on a platter. Interestingly, countries like the US, Germany and China, which have the greatest indoor exhibition space in the world, are also the biggest trading countries on the planet. Unfortunately, trade fair venues in India are no match to those in Germany, Italy, US. and China, partly explaining the reason why India ranks 26th and 15th in world exports and imports respectively. Reasons for this are not hard to find. Failure to recognise the potential of trade fair venues in generating trade, absence of a long- term strategy for setting up trade fair venues in India and lack of proper planning within venues have contributed to the dismal state of affairs in this sector. I cover only venues offering more than 5,000sqm indoor air- conditioned exhibition space. It does not cover hotels, stadia and open spaces converted into exhibition space on a temporary basis. Although the first trade fair was organised in Pragati Maidan as early as 1952, it was developed into a modern trade fair venue only 20 years later in 1972 under the aegis of India International Trade Fair Organisation ( IITFO). The second venue came up in India 19 years later in 1991, more as a quirk of fate than skillful planning on the Jagmohan Chopracompares and contrasts India's trade fair venues against those in more established markets The convention centre at Hitex, Hyderabad India's dedicated trade fair venues with capacity in excess of 5,000sqm ( i) BEC Mumbai ( ii) BIEC Bangalore ( iii) CTC Chennai ( iv) CODISSIA Coimbatore ( v) HITEX Hyderabad ( vi) IEC Greater Noida ( vii) KTPO Bangalore ( viii) Pragati Maidan, New Delhi