20| April 2010| Dealmakers| Exhibition World T he final piece in the jigsaw that is the DMG World Media disposal of their Australia and New Zealand Business was put in place this month with the sale of their NZ consumer gift fairs to Exhibitions and Events Australia, which runs similar events in Australia. Although the NZ business was split up and sold to two different purchasers, XPO and EEA will remain in the existing DMG offices, meaning minimal disruption for the staff. Mack Brooks Exhibitionshas not been particularly acquisitive of late but joined the ranks of medium- sized organisers buying businesses with the acquisition of the Fastener Fair and Fastener+ Fixing magazine. The exhibition takes place biennially in Stuttgart, Germany, with an event in Budapest, Hungary, in the alternating years. This is nicely in line with Mack Brooks' strategy of owning market- leading European industrial trade shows. Clarion Eventsmade its first move into Germany opportunistically picking up a majority stake in Survey, Bielefeld, to create a new company called Clarion Survey. Survey run three trade fairs in Germany - kitchen and bath show Focus Küche & Bad, machinery show FMB Zuliefermesse Maschinenbau, and ZOW, an exhibition for suppliers to the furniture industry. Survey expanded the ZOW brand into Turkey, Italy, Spain, Russia and China and lost quite a lot of money in doing so. Although not an acquisition, it's worth reporting on another strategic move in the Middle East. Informa Group has looked beyond the intense international activity in Dubai and Abu Dhabi and teamed up with the National Exhibition Company in Saudi Arabia. Informa Saudi Arabia will replicate a number of their well- known brands there and the first off the block is Cityscape which will take place in both Jeddah and Riyadh. Two UK acquisitions to report this month. UBM Live acquired E Commerce Expo in the UK from Clive Ellings, Justin Opie and Graeme Howe, who will be responsible for delivering the 2010 London and Manchester events. E Commerce Expo sits very strategically with UBM's Internet World and Technology for Marketing will be run by the same UBM team from 2011 onwards. CloserStill Media ( CSM) formed by Andy Center and backed by NVM private equity made their third acquisition so far by acquiring First City Events, which runs MediaPro and publishes The Print Business and PrintMedia Management. MediaPro is a very early stage show, having run just once but with demand already requiring a move to a larger venue for 2010. This is a classic CSM acquisition focusing on high potential growth and the retention of the key entrepreneurs in the business. On the Asian front, UBMacquired 70 per cent of Sign China to add to their Visual Communications Portfolio. UBM's emerging markets revenue showed an increase of 36% from 2008 to 2009 and they are likely to continue to invest in China, India and Brazil. Turkey continues to attract international interest, and this time it's in the venue management sector. SMGas won the management contract for the new ORA multi-function centre due to be completed towards the end of 2010, which includes a 10,500sqm exhibition hall. In the USA New Hope Natural Media, owners of Natural Products West/ East, acquired the All Things Organic show from the Organic Trade Assn, while the TechWeb division of UBM showed its growing commitment to the online sector with the acquisition of Game Advertising Online. Steve Monnington, MD of Mayfield Media Strategies, looks at international mergers and acquisitions and finds blossoming relationships in Germany, Saudi Arabia and Turkey. Dealmakers THE MAGAZINE FOR THE GLOBAL EXHIBITION COMMUNITY WWW. EXHIBITION- WORLD. NET " Informa Group has looked beyond the intense international activity in Dubai and Abu Dhabi and teamed up with the National Exhibition Company in Saudi Arabia."