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Exhibition World | News Analysis THE MAGAZINE FOR THE GLOBAL EXHIBITION COMMUNITY WWW. EXHIBITION- WORLD. NET| April 2010| 9 UBM finds its form U nited Business Media's ties in the emerging markets have helped stem the decline in its events business. According to company results for the year ended 31 December 2009, the company's events business saw revenues drop by just 1.5 per cent, a fraction of the decline experienced by its competitors. By comparison, Reed Exhibitions experienced a year-on- year revenue downturn of 21 per cent, and Informa saw a revenue decline of 27 per cent. Overall revenue for the organiser and media company declined by almost £ 40m to £ 847.6m, and adjusted operating profit dropped to £ 171.2m from £ 173.5m, but UBM's events division now accounts for 51 per cent of adjusted operating profits, up on 47 per cent the previous year. The company attributes the halt in events business decline in part to a " very strong" second half of the year in terms of biennial trade show performance, with revenues up 55 per cent on 2007. David Levin, the company's CEO, said UBM has " reshaped" its businesses towards market opportunities " that provide sustainable growth revenue streams". He explains that much of UBM's effort over the past year was in progressing the company's long- term strategy to build its business in emerging economies. The strategy, he claims, is proving successful. China, India and Brazil now contribute more than a fifth of UBM's adjusted operating profits and nearly 14 per cent of its revenues, representing revenue and adjusted operating profit growth of more than 35 per cent. The company has also further engaged its virtual leanings with the relaunch of Comdex, its technology exhibition. TechWeb, a division of UBM, has announced the revival of the exhibition, taking place on 16 - 17 November, on UBM's Everything Channel website. The site offers technology marketers a link to global brands and market intelligence, and viewers will be able to interact with online content, or other online participants, as they would at a face- to- face event. The last Comdex was held in Las Vegas in 2003. At its peak, the exhibition boasted 2,300 IT industry exhibitors and 200,000 visitors. Many of the media company's greatest strides are being made in China, where regional division UBM Asia is teaming up with its Chinese exhibition organising arm United Business Media's exhibitions arm unveiled a number of initiatives in 2010 that have helped it out- perform its competitors. UBM Trust to help develop signage exhibition, Sign China 2010. Established in 2003, Sign China has grown alongside China's advertising market, which increased its value 13.5 per cent to US$ 74bn last year, according to CTR market research statistics. President and CEO of UBM Asia, Jime Essink, says the joint venture continues UBM's strategy of " focusing on sectors and markets with exciting growth potential." The partners of UBM Trust made it clear that its intention is to use the new joint venture as a platform for further business development in China and beyond. UBM Trust MD, David Tang, says the event will now take further advantage of UBM's global reach and professional show management expertise to become " an important catalyst for the development and upgrading of China's advertising industry". In the UK, UBM events division UBM Live has bought E Commerce Expo to boost its presence in the e- commerce, Internet retailing and digital marketing sectors. The media giant paid an initial cash consideration of £ 0.6m for the event. ECE, which last year attracted 4,000 attendees, covers all aspects of e- commerce including acquisition, conversion, fulfillment and retention. The two- day event generated revenue of £ 0.8m last year. David Levin Comdex goes virtual