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Exhibition World | NewsRudge will also direct the CPhI,ICSE, P-MEC and BioPh eventbrands, heading up theinternational management,marketing, operations and salesteam based in Amsterdam. Healso remains as head of thecompany's Middle Eastoperations in Abu Dhabi and ischarged with reshaping thebusinesses, adding newchannels and acquisitions to thecompany's exhibitions portfolio. Rudge will continue reportingto UBM Live's CEO Simon Fosterand took up his new role 28February 2011.WORLD- UBM Live haspromoted Nik Rudge (pictured)to MD of UBMi BV. He willmanage the two largest eventsportfolios under the UBM Livebrand: Global Food andPharma Ingredients. UAE- The organiser offinancial technology eventMEFTEC has pulled its 2011event out of Bahrain to run inAbu Dhabi.The exhibition andconference, originally scheduledto be held in Bahrain on 18-19April, will now take place at theADNEC exhibition centre in AbuDhabi on 30-31 May 2011.The decision to relocate is aresponse to concerns raised byinternational participants overrecent political developments inBahrain, and the unfavourabletravel advice issued by the US,the UK and other EU countries.Bahrain recently took thedecision not to hold its FormulaOne grand prix due to thenegative global publicityfollowing the politicaldemonstrations. World TradeFair, organiser of InternationalJewellery Bahrain, also took thedecision to postpone its event inlight of political tensions. USA- The newly-expandedPennsylvania ConventionCenter has opened forbusiness, offering exhibitionand convention organisers anew venue in the US state.The venue offers65,000sqm of exhibitionspace, up more than20,000sqm on the previousspace offering, and took twoyears to build. The venue'sExpanded convention centreopens in Philadelphiareconstruction cost aroundUS$786m, and officialsexpect it to take in about$2bn over the next decadeas a result of increasedbusiness.It was reopened by CEO ofthe Pennsylvania ConventionCenter Authority, AhmeenahYoung, days before one of itsbest-known events, thePhiladelphia Flower Show.WORLD - The Taiwan ExternalTrade Development Council(TAITRA) and Hannover Messehave signed a memorandum ofunderstanding to jointlypromote their informationtechnology events, ComputexTaipei and CeBIT.Hannover Messe's CeBIT,which it claims is the world'slargest computer show, runs from 1 to 5 March 2011 at theHannover Exhibition Grounds inGermany. TAITRA's computertechnology show Computexruns from 31 May to 4 June atthe Taipei World Trade Centre. "The signing of the MoUbetween Computex Taipei andCeBIT will be aimed atenhancing the marketing of the world's two largestinformation technology andcommunications shows," saidTAITRA president and CEOChao Yung-chuan, adding thatthe two shows do not directlycompete.CeBIT and Computex sign MoUTHE MAGAZINE FOR THE GLOBAL EXHIBITION COMMUNITY WWW.EXHIBITION-WORLD.NET| April 2011|11MEFTEC leavesBahrain for ADNECNik Rudge appointed MD of UBMi BV eventsBELGIUM- Centaur Exhibitionshas launched a new event aimedat helping the humanitarian aid community improve thedelivery of aid.AidEx 2011, to be held from 19 to 20 October in Brussels,Belgium, comprises an exhibition,conference and workshops.Centaur's aim with the show isto try and help buyers fromgovernmental, intergovernmentalagencies and non-governmentalorganisations engage directlywith suppliers of essentialequipment and services fordisaster relief and longer-termhumanitarian aid."Increasing economicpressure, combined with agrowing scrutiny of foreign aid,has meant the humanitarian aidcommunity must achieve its mosteffective deployment of budgetsto date," said event directorNicholas Rutherford.Centaur launches aid event