Exhibition World | ContentsTHE MAGAZINE FOR THE GLOBAL EXHIBITION COMMUNITY WWW.EXHIBITION-WORLD.NET3UFI- The Global Association of theExhibition Industry promotes,represents and serves the interestsof the world's leading showorganisers, fairground owners andoperators, major national and inter national associations of theexhibition industry and industrypartners. As a non-political andnon-profit organisation, UFI's maingoal is to serve the exhibitionindustry worldwide and toemphasise its unique marketingcharacteristics for the developmentof world trade.Present on six continents, in 83countries, UFI is a unique andneutral forum for dialogue dedicatedto all professionals involved in thetrade fair business. Serving theexhibition industry since 1925, UFIapplies its professional experienceand renown to providing itsmembers and the industry with theextensive know-how required tomeet the challenges of ever-changing needs.Being a member of UFI is a proofof quality and internationalrecognition. Over 4,500 trade fairsand exhibitions are organised by itsmembers. More than 700 of theseare international exhibitions, app roved by UFI, based upon strictand exacting quality criteria,assuring excellent services for thebenefit of exhibitors and visitors.President:Eric EverardUFI Managing Director:Paul Woodward UFI Communications Manager:Lili Eigl 17 rue Louise Michel92300 Levallois-PerretFranceTel: +33 (0)1 4639 7500Fax: +33 (0)1 4639 7501Email:info@ufi.orgWebsite:www.ufi.orgUFI Asia/Pacific Regional Office:1101 Wilson House,19-27 Wyndham Street,Central, Hong Kong, ChinaTel: (852) 2525 6129Fax: (852) 2525 6171Email:asia@ufi.orgUFI Middle East/Africa RegionalOfficeInternational Fair Grounds6th Ring RoadMishref, KuwaitTel: (965) 2538 2542Fax: (965) 2539 6316Email:mea@ufi.orgThe opinions and views expressedin Exhibition World do notnecessarily reflect UFI policy orposition.ContentsNewsTokyo speaks outTokyo exhibition industry figures speak to EW in the aftermath ofdisasterTapping into Saudi ArabiaMesse Frankfurt on its Middle East expansion and the benefitsof doing business in Saudi ArabiaInforma head Peter Rigby tells EW about the company'sstate of playInside InformaPhotos from UFI's Asia Open Seminar in BangkokSimon Parker on UBM's partnership modelsHand in hand| April 2011|News from around the exhibition worldPhoto gallery06151618303424Cover story:Neutral groundThe Geneva International MotorShow is the show of choice forglobal car launches, despiteSwitzerland's lack of major carmanufacturers.