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Exhibition World | WelcomeTHE MAGAZINE FOR THE GLOBAL EXHIBITION COMMUNITY WWW.EXHIBITION-WORLD.NET5While we take for granted thatorganisers with a healthystake in the emergingmarkets did well from these investments during the tougher times,it's easy to forget how much work theyhad to put in to do so. The risks associated with emerging marketsmake specialist knowledge and thecultivation of local relationshipsabsolutely fundamental to success.Organisers including ITE and Tarsushave seen their profits grow quickest inthe emerging markets over the pastcouple of years. The bigger players tooare pushing hard into these regions.Informa chief executive Peter Rigbysays that in broad terms, he expectsInforma to grow 50 per cent in theemerging markets, including territoriesoutside the BRIC nations, whileemerging markets now count for 40 percent of United Business Media's eventsrevenues, following a 33 per centrevenue rise in these markets for theyear ending 31 December 2010.But the risks they run were highlightedto me this month when I spoke to afriend who operated eight exhibitioncontracts in Libya; a product of years ofclose work with local ministers, businessmen and internationallyminded service providers. Not tomention a personal encounter with thecountry's jilted leader and current NATOmissile magnet, Muammar Gadaffi.With the protests, rebellion andenforced no-fly zone, my friend's Libyanapplecart has been well and truly upset.It's enough to make anyone limit theirinvestment to countries like Luxemburgor Switzerland; at least you can rule outthe exhibition hall you're using being flattened by a Paveway bomb.Of course there are other times whenyou work as hard as you can to establish some sort of partnership, andsomething comes along and sinks itwithout you being able to do a thing.Who knows how long it will be beforeJapan recaptures the attention it wantsfrom international organisers. With thecrisis ongoing, we though better ofcovering the situation in any detail at thisstage, but we will be watching closelyfrom here.I was in Delhi for the Indian ExhibitionIndustry Association (IEIA) exhibitionsummit in March, and there wasgenuine optimism in the air about finallywinning some Government recognitionfor the industry.India needs to invest in its infrastructure, make tax concessionsfor overseas operators and cut back onits red tape for us to succeed. And whilethe country's Union Minister of Tourism,Subodh Kant Sahai, seemed toacknowledge the need for industryrecognition, he'll need forecasts on thepotential implications for employmentand investment that arise fromembracing our industry if he is toconvince his peers. Let's hope the IEIAis able to present him with a numberedand comprehensive argument to take tothe people we want him to convince. The more India's Government is able tosee the benefits exhibitions can bring, thegreater the opportunity for organisers.MANAGING EDITORNadia Cameronncameron@mashmedia.netSTAFF WRITERMike Trudeaumtrudeau@mashmedia.netADVERTISING MANAGERAndrew Frenchafrench@mashmedia.netPUBLISHERMark Brewster PRODUCTION MANAGERLuke SpaldingDESIGNJustyna KochanskaPRODUCTION ASSISTANTJulia Balltel:+44 (0)20 8971 8292fax:+44 (0)20 8971 8283email:info@mashmedia.netUFI:Lili Eigl email: tel: +33 (0) 1 42 67 99 12Exhibition Worldis published by MashMedia, 4th Floor, Sterling House, 6-10 StGeorges Road, Wimbledon, London SW194DP. Views expressed are not necessarilythose of the publishers. No part of this publi-cation may be reproduced without theexpress written permission of the publishers.Printed by Gemini Press.| April 2011|Antony Reeve-CrookEditorarc@mashmedia.netTwitter: ExhibitionWorldRisky business