Exhibition World | WelcomeTHE MAGAZINE FOR THE GLOBAL EXHIBITION COMMUNITY WWW.EXHIBITION-WORLD.NET5While we take for granted thatorganisers with a healthystake in the emergingmarkets did well from these investments during the tougher times,it's easy to forget how much work theyhad to put in to do so. The risks associated with emerging marketsmake specialist knowledge and thecultivation of local relationshipsabsolutely fundamental to success.Organisers including ITE and Tarsushave seen their profits grow quickest inthe emerging markets over the pastcouple of years. The bigger players tooare pushing hard into these regions.Informa chief executive Peter Rigbysays that in broad terms, he expectsInforma to grow 50 per cent in theemerging markets, including territoriesoutside the BRIC nations, whileemerging markets now count for 40 percent of United Business Media's eventsrevenues, following a 33 per centrevenue rise in these markets for theyear ending 31 December 2010.But the risks they run were highlightedto me this month when I spoke to afriend who operated eight exhibitioncontracts in Libya; a product of years ofclose work with local ministers, businessmen and internationallyminded service providers. Not tomention a personal encounter with thecountry's jilted leader and current NATOmissile magnet, Muammar Gadaffi.With the protests, rebellion andenforced no-fly zone, my friend's Libyanapplecart has been well and truly upset.It's enough to make anyone limit theirinvestment to countries like Luxemburgor Switzerland; at least you can rule outthe exhibition hall you're using being flattened by a Paveway bomb.Of course there are other times whenyou work as hard as you can to establish some sort of partnership, andsomething comes along and sinks itwithout you being able to do a thing.Who knows how long it will be beforeJapan recaptures the attention it wantsfrom international organisers. With thecrisis ongoing, we though better ofcovering the situation in any detail at thisstage, but we will be watching closelyfrom here.I was in Delhi for the Indian ExhibitionIndustry Association (IEIA) exhibitionsummit in March, and there wasgenuine optimism in the air about finallywinning some Government recognitionfor the industry.India needs to invest in its infrastructure, make tax concessionsfor overseas operators and cut back onits red tape for us to succeed. And whilethe country's Union Minister of Tourism,Subodh Kant Sahai, seemed toacknowledge the need for industryrecognition, he'll need forecasts on thepotential implications for employmentand investment that arise fromembracing our industry if he is toconvince his peers. Let's hope the IEIAis able to present him with a numberedand comprehensive argument to take tothe people we want him to convince. The more India's Government is able tosee the benefits exhibitions can bring, thegreater the opportunity for organisers.MANAGING EDITORNadia Cameronncameron@mashmedia.netSTAFF WRITERMike Trudeaumtrudeau@mashmedia.netADVERTISING MANAGERAndrew Frenchafrench@mashmedia.netPUBLISHERMark Brewster PRODUCTION MANAGERLuke SpaldingDESIGNJustyna KochanskaPRODUCTION ASSISTANTJulia Balltel:+44 (0)20 8971 8292fax:+44 (0)20 8971 8283email:email@example.comUFI:Lili Eigl email: firstname.lastname@example.org tel: +33 (0) 1 42 67 99 12Exhibition Worldis published by MashMedia, 4th Floor, Sterling House, 6-10 StGeorges Road, Wimbledon, London SW194DP. Views expressed are not necessarilythose of the publishers. No part of this publi-cation may be reproduced without theexpress written permission of the publishers.Printed by Gemini Press.| April 2011|Antony Reeve-CrookEditorarc@mashmedia.netTwitter: ExhibitionWorldRisky business
News| Exhibition World WORLD- Event organiserTarsus Media Group reportedstrong performance in 2010, theweaker year in its biennial cycle,with notable success in itsmedical, Middle East andemerging market sectors.Emerging market resultsincluded 22 per cent revenuegrowth and a 27 per centvisitor rise to Labelexpo India,and 40 per cent revenuegrowth and a 13 per centvisitor rise at Dubai businessaviation event MEBA. The medical sector eventsgrew 18 per cent.Meanwhile, LabelexpoAmericas revenues were downseven per cent and revenuesfor the company's French officedropped five per cent.Revenue was £43.6m(US$71m), three per cent upon comparable biennial year2008. Total profit after tax was£4.3m compared to £4.9m in2009."As 2010 progressed itbecame increasingly apparentthat the global economicrecovery had begun," saidTarsus chairman Neville Buch.WORLD-Centaur Media saw a15 per cent increase in revenuefor the six months ending 31December 2010.As stated in the company'sinterim results statement,Centaur saw revenues of £27.5m(US$44.5m) compared to lastyear's £23.9m. Of this, £5.5mcame from events, up from£4.8m in the same period lastyear. Centaur's events saw anoverall loss of £600,000,compared to an £800,000 lossfor the same period in 2009.Year-on-year revenues acrossCentaur's general businessservices division, which includesbusiness travel, human resources,recruitment and logistics, droppedsix per cent from £3.2m to £3m.This was due mainly to the changein timing of the Business TravelShow in Dusseldorf, which will nowrun in April 2011, and thecancellation of the Enable Show,Emerging markets bolster UBM eventsWORLD- Informa will expandits events portfolio in Asia-Pacificand emerging markets afterreturning stronger revenue andoperating profits in 2010. The company reported events revenue of £551.4m(US$892.49m) for the year to 31December 2010, down one percent year-on-year, prompted bylower US results. However,global events operating profitincreased 10 per centorganically to £93.5m.The results were off the backof total revenue of £1.22bn in2010, and adjusted operatingprofits of £313.2m (up 1.2 per cent)."After the economic difficultiesInforma plans growth after solid results6|April 2011| THE MAGAZINE FOR THE GLOBAL EXHIBITION COMMUNITY WWW.EXHIBITION-WORLD.NET2009), profit from the emergingmarkets accounts for 28.6 percent of that figure; an increase ofmore than 20 per cent.UBM CEO David Levin(pictured) described UBM'sperformance as "robust". "Performance in 2010achieved 4.9 per cent headlinerevenue growth, bolstered by20 per cent growth in ourlargest emerging markets ofChina, India and Brazil, whichnow account for a quarter ofWORLD-Emerging marketsnow count for 40 per cent ofUnited Business Media's eventsrevenues, following a 33 percent revenue rise in thesemarkets for the year ending 31December 2010.Emerging markets businesshelped contribute to UBM'soverall revenue increase of 4.9per cent for 2010, and while thecompany's overall adjusted profitremained level at £171.8m(US$277.68m; up £600,000 onTarsus sees MiddleEast opportunity,western declineCentaur reports revenue increaseour adjusted operating profit,"he said.UBM's events businessaccounts for 34.8 per cent ofUBM's total revenues (2009: 33.9per cent) and a little over 54 percent of total adjusted operatingprofit (2009: 50.9 per cent).The organiser recentlyacquired Indian travel andtourism exhibition SATTE, andagreed a joint venture tooperate the Famdent dentalexhibition and conference.which ran for the last time a yearago. However the loss wasmitigated by a strong performancefrom the Employee Benefits LiveShow in September 2010.In general, the general businessservices division was loss-makingin the six months to the end ofDecember because Centaur'smajor events run in the secondhalf of the financial year. Overall,events provided 40 per cent ofdivisional revenue (£1.2m).experienced over the last twoyears, the Group is in a strongplace to deliver organic growth,"said Informa CEO Peter Rigby."We are investing in newproducts, recruiting andenhancing our sales teams andgeo-cloning our leading events."Also last month, Informaformed a new single brand of 10global business companiesunder the name InformaExhibitions. Rigby added thatexhibitions and trade showswere the most resilient productsin 2010.See our interview with PeterRigby on page 14.