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12| May 2010| M& A| Exhibition World I t was a quieter time for completed transactions this month. UBM continued its strategy of making small strategic acquisitions buying DesignCon in the USA for just under £ 1m. DesignCon is a conference and exhibition for the electronic design and semiconductor communities and this will slot into their EE Times Group, the news portal for technology creators. Messe Frankfurtsignalled its intention to step up its acquisition programme by buying the Paris Ethical Fashion Show, the event for eco- friendly and sustainable fashion production. Messe Frankfurt has a very strong portfolio of shows in the textile sector including Heimtextil, which it has also replicated into Russia and India. Meanwhile in Turkey, Messe Munichhas teamed up with local organiser Eko on their transport and logistics exhibition Logitrans. Messe Munich runs the world- leading Transport Logistik event in Munich. Logitrans is currently a small show but Munich joins Hannover, Frankfurt and Stuttgart as Germany really starts to focus on the Turkish market. DMGcontinued its exit from consumer gift shows with the sale of the Alberta and Montreal Gift Shows to the Canadian Gift and Tableware Association. Over the last few months Reed Business Informationas been selling off its US titles. Having managed to find homes for about two thirds of the portfolio ( in revenue terms) they were left with 23 titles that they couldn't sell and didn't want to keep. Among the titles to be closed immediately is Tradeshow Week so, Steve Monnington, MD of Mayfield Media Strategies, looks at international mergers and acquisitions taking place around the globe. Dealmakers Untapped resources: Analysis of visitor demographics Industry gathers online to debate Indian exhibition growth THE MAGAZINE FOR THE GLOBAL EXHIBITION COMMUNITY WWW. EXHIBITION- WORLD. NET The exhibition industry needs to focus on attracting and maintaining the massive audience of young professionals, according to a new report from the Centre for Exhibition Industry Research ( CEIR). US- based organisation CEIR reported that young professionals beginning their careers are more ambitious but have shorter attention spans when it comes to attending exhibitions. The report, titled The Power of Exhibitions in the 21st Century, analysed how young professionals view the exhibitions industry, and what can be done to attract them. It found that while ' Generation X' attendees, aged between 28 and 39, consider time with their family one of their highest priorities, the younger ' Millennials', between the ages of 18 and 27, are more ambitious about their careers and contributions to society. In this respect, Millenials are surprisingly similar to ' Baby Boomers', aged 40 to 63. While ' Gen Xers' aged between 28 and 39 are harder to win over than Millenials aged 18- 27, the younger demographic tends to seek out instant gratification, suggesting they could be easily drawn away from the Exhibition Worldis following its April cover story ' Harvesting India's growth potential' with an online debate blog hosted by UFI Live's Barry Siskind. The forum takes place two weeks ahead of Manch Communications' Expo Summit in New Delhi, a conference to discuss the Indian exhibition industry. It will provide a timely opportunity for readers to give their reaction to the feature, and share their views on the growth of the Indian exhibition industry. Comment taken during the forum will be used for a India feature to be published in the June edition of Exhibition World. The forum takes place on May 12. To sign up visit http:// ufilive. wordpress. com. industry once their curiosity had been satisfied. Millenials also attended a higher average percentage of career-related events. " In summary, Gen Xers are the challenge facing the exhibitions and events industry, while Millenials are the opportunity," claims CEIR in the report.

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