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UFI Middle East/ Africa Regional Office P. O. Box 60833 11th fl., EIBFS bldg. Murur st. Abu Dhabi United Arab Emirates T: + 971 2 410 1216 F: + 971 2 443 9101 Email: mea@ ufi. org UFI Asia/ Pacific Regional Office 1101 Wilson House 19- 27 Wyndham Street Central, Hong Kong China T: + 812 2525 6129 F: + 812 2525 6171 Email: asia@ ufi. org Hosted by Hosted by Hosted by Hosted by Upcoming UFI events 2010 - 2011 as of 8 April 2010 Join us at these quality UFI events! UFI Open Seminar in Europe ( Open to all Exhibition Professionals) Budapest ( Hungary) Monday 21 - Wednesday 23 June 2010 UFI 77th Congress ( Open to UFI members only) Singapore Wednesday 10 - Saturday 13 November 2010 UCF - UFI Global CEO Forum 2011 ( By invitation only) Geneva ( Switzerland) Wednesday 9 - Friday 11 February 2011 UFI Open Seminar in Asia ( Open to all Exhibition Professionals) Bangkok ( Thailand) Thursday 24 & Friday 25 February 2011 UFI - The Global Association of the Exhibition Industry For more Information: www. ufi. org UFI Headquarters 35bis, rue Jouffroy- d'Abbans 75017 Paris France T: + 33 1 42 67 99 12 F: + 33 1 42 27 19 29 Email: info@ ufi. org

Casting a shadow over events While captivating the global media, the Eyjafjallajokull volcano that erupted in Iceland nearly paralysed our industry. T he international exhibition industry was engulfed in chaos last month by a cloud of volcanic ash that halted flights and left exhibitor stands empty. While planes flew over Asia, the trade shows beneath suffered from a lack of inbound traffic from Europe. The China Dailydrew early attention to the far flung effects of Iceland's seismic event when it reported that the Auto China 2010 exhibition was under threat. This was immediately followed by the glaring absence of European exhibitors from the electronics exhibition NEPCON China, in Shanghai, an issue that raised eyebrows at Reed Exhibitions' Singapore office. Also in Shanghai, organisers of the highly anticipated World Expo remained resolute that the show would go on, regardless of who is able to make the opening. Let's not forget that the volcano, or one of its more active neighbours, could continue to erupt for some time. Most foreign pavilions at the Shanghai Expo are served by local teams, but some stand designers have been unable to fly in from Europe. " We can do nothing but wait," said Franck Serrano, director of the French pavilion. International Congress and Convention Association CEO, Martin Sirk, described the situation as " totally unprecedented". " It harmed our members not just across Europe, but also in other regions of the world, where European delegates and speakers planned to attend events," he said. The giant construction equipment exhibition Bauma in Messe Munich dealt with a variety of logistical nightmares as exhibitors and contractors struggled to attend. The organiser ended up taking on emergency staff to provide information and coverage for the stands that were unoccupied. The organiser of destinations exhibition IMEX 2010, to be held in Frankfurt Messe later this month, was another among those checking their insurance policies. Says MD Carina Bauer: " The effect of the eruption in Iceland has affected the meetings industry as much, if not more so, as many other sectors. However, IMEX 2010 has so far been unaffected and we very much expect the situation to be more stable by the end of May." However, not everyone was left cursing the ash cloud. The unplanned grounding of business travellers around the world played right into the hands of hotel operators. Booking agency BSI said it witnessed an " exceptional level of UK and worldwide bookings and amendments" according to MD Trevor Elswood. THE MAGAZINE FOR THE GLOBAL EXHIBITION COMMUNITY WWW. EXHIBITION- WORLD. NET| May 2010| 25