Exhibition World | InterviewThE magazinE for ThE global ExhibiTion communiTy WWW.ExhibiTion-World.nET | may 2011 | 19into the exhibition business. At the time we were part of a group of businessmen who formed a Riyadh-based exhibitions company called Al-Diyafa.Back then we started with our first exhibition hall near the Intercontinental Hotel at the centre of Riyadh and we engaged in a programme of trade fairs aiming to serve the needs of the Saudi Government's economic plans. At that time, the Saudi Government had its third five-year plan approved and the market was in need of technology, goods and services from all sectors. Four years later, Riyadh Exhibition Company (REC) was formed by adding new partners to the Al-Diafa group and expanding the exhibitions program to cover every aspect of the economic needs of the Kingdom. REC was then led by His Royal Highness Prince Saud Abdullah Al-Faisal. As early as 1985, REC built its own centre north of Riyadh and achieved unmatched international recognition for its activities.Expansion started with Rebuild Iraq 2004 held in Kuwait and after that IFP Qatar, IFP Jordan, IFP Iraq and IFP Emirates were established. The IFP Group of companies further expanded horizontally by setting up Circle Group and Exponet for exhibition stand contracting and sets, Naycom for advertising, publishing and IT solutions, in addition to Actel that provides premium telephony services.What are the key objectives you have set yourself, and IFP Group, and why?We want to maintain a leadership position and create new poles of excellence.I truly believe in the right-to-win concept where each and every one of us will grow and prosper as much as he provides added value and quality work.At IFP and Riyadh Exhibitions we have always aimed to fill the needs of the markets where we operate, whether this need is to rebuild the country and the society or to serve the market. I believe we succeeded because we were able to bring the right people to market at the right moment and this is how we acquired our right to win.Today, we have different market dynamics and different needs requiring us to think, work hard and excel in order to keep winning and to grow our societies and grow with them. Have you formed any joint ventures or other partnerships Ð perhaps with associations Ð recently, and if so then why?We do whatever is needed to create a successful event, and we consider everyone who contributes to this success a real partner. When we manage to bring 1,700 companies from 45 countries under one roof for a single show, it means we have done it right and in that we are never working alone. We surely have a I truly believe in the right-to-win concept where each and every one of us will grow and prosper as much as he provides added value and quality of work.
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