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Exhibition World | IndiaThE magazinE for ThE global ExhibiTion communiTy WWW.ExhibiTion-World.nET | may 2011 | 25Winning backing from friends in high places is crucial to the success of any campaign. We see evidence of this on the news every day; Libyan rebels would have been helpless to tackle their dicatatorial leader Muammar Gadaffi without allied air support, while on the other hand influential friends kept equally divisive figures such as former US president George W Bush in power for eight years.In our industry, nowhere is the need for recognition and support more apparent than in India. Favourable estimates put the country's annual economic growth at around 8.9 per cent. It has a young economy, its middle class is expanding and improved public spending power means the people will certainly benefit from trade fairs. It's no secret India has huge potential to become an exhibition giant, but for the time being, two related statistics paint a glum story.The first is this: the relatively tiny island state of Singapore, a country with three truly world-class international venues, claims 40 million tourists every year. By contrast, tourist traffic in India last year was less than six million.The second is that China, the country perhaps most commonly compared with India in terms of size, growth and international potential, has almost four million square metres of space now, and an exhibitions industry over 10 times larger than that of India.Germany, a country of 80 million people, has 3.5 million square metres of exhibition space. If you compare that with the 250,000sqm of purpose-built indoor exhibition space in India, with a population the size of Europe (1.2 billion) the market is simply unable to allow the industry to grow as it could.India, very much in the nascent stage, remains unable to capitalise on the potential its international exhibition industry presents.But the times they are a-changing. Indian Exhibition Industry Association (IEIA) chairman Indra Mohan is spearheading a campaign to provide newfound friends in India's Government with the ammunition they need to win the Indian exhibition industry the recognition it deserves."The Indian exhibition industry needs to be recognised as an industry sector," says Mohan. "We call it the 'exhibition Setting India's agendaThe Indian Exhibition Industry Association is building the case for public sector recognition. Antony Reeve-Crook speaks to the influential figures turning the wheels.