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ContentsUFI - The Global Association of the Exhibition Industry promotes, rep-resents and serves the interests of the world's leading show organisers, fairground owners and operators, major national and inter national associations of the exhibition industry and industry partners. As a non-political and non-profit organisation, UFI's main goal is to serve the exhibition industry worldwide and to emphasise its unique marketing characteristics for the development of world trade. Present on six continents, in 83 countries, UFI is a unique and neu-tral forum for dialogue dedicated to all professionals involved in the trade fair business. Serving the exhibition industry since 1925, UFI applies its professional experience and renown to providing its members and the industry with the extensive know-how required to meet the challenges of ever-changing needs. Being a member of UFI is a proof of quality and international recogni-tion. Over 4,500 trade fairs and exhibitions are organised by its members. More than 700 of these are international exhibitions, app roved by UFI, based upon strict and exacting quality criteria, assur-ing excellent services for the benefit of exhibitors and visitors.President: Eric EverardUFI Managing Director:Paul Woodward UFI Communications Manager: Lili Eigl 17 rue Louise Michel92300 Levallois-Perret FranceTel: +33 (0)1 4639 7500Fax: +33 (0)1 4639 7501Email: info@ufi.orgWebsite: www.ufi.orgUFI Asia/Pacific Regional Office:1101 Wilson House,19-27 Wyndham Street,Central, Hong Kong, ChinaTel: (852) 2525 6129Fax: (852) 2525 6171Email: asia@ufi.orgUFI Middle East/Africa Regional OfficeInternational Fair Grounds6th Ring RoadMishref, KuwaitTel: (965) 2538 2542Fax: (965) 2539 6316Email: mea@ufi.orgThe opinions and views expressed in Exhibition World do not necessarily reflect UFI policy or position.Exhibition World | ContentsTHE MAGAZINE FOR THE GLOBAL EXHIBITION COMMUNITY WWW.EXHIBITION-WORLD.NET | May 2011 | 3News from around the exhibition worldEW investigates Turkey's potential for exhibition organisersEW speaks to the chairman of Middle Eastern specialist IFP, Albert Aoun, about the challenges of swimming in an increasingly crowded poolTarsus MD Douglas Emslie discusses his plans for the company's global expansionA look at how the future of wireless technology will affect the exhibition industryNews06Where East meets WestSands of timeDepth chargeNo strings attachedPhoto gallery2218283234Photos from the IEIA's new Delhi eventCover story:Setting India's agendaThe Indian Exhibition Industry Association is building the case for public sector recognition. We speak to the key players25

UFI OPEN SEMINAREUROPE 2011GHENT© Niels Donckers20-22 JUNE 2010GHENT, BELGIUMwww.ufi.org/ghent2011#ufighentINVENTION AND REINVENTION:DEVELOPING YOUR EXHIBITIONAND KEEPING IT FRESH