page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18
page 19
page 20
page 21
page 22
page 23
page 24
page 25
page 26
page 27
page 28
page 29
page 30
page 31
page 32
page 33
page 34
page 35
page 36
page 37
page 38
page 39
page 40
page 41
page 42
page 43
page 44
page 45
page 46
page 47
page 48
page 49
page 50
page 51
page 52
page 53
page 54
page 55
page 56
page 57
page 58
page 59
page 60
page 61
page 62
page 63
page 64
page 65
page 66
page 67
page 68
page 69
page 70
page 71
page 72
page 73
page 74
page 75
page 76
page 77
page 78
page 79
page 80
page 81
page 82
page 83
page 84

UFI Issue 2 | 201217epending on where you are in the world, your attitude to the exhibition industry and government is going to vary a lot. In some places, very few in fact, it's 'please leave us alone and let us get on with our business'. In many other places, the government is landlord, landowner and sometimes a signifi cant contributor to events as sponsor. Quite often, the industry and government are one and the same where municipal administrations play a dominant role in the exhibitions business. It is no coincidence then that the gallery of former UFI presidents which lines the corridor of our headquarters in Paris is dominated from the early days by mayors of the big European trade fair cities. Those are the black and white pictures. Once we moved into the colour era, it all became rather more commercial and business-focused. But there is no escaping the fact that government plays an important role in our business.That raises important questions about who we should be talking to in government, what our messages might be and how we should most effectively communicate them. We have been pretty good at sending mixed messages. At one recent industry conference, a government representative was lambasted for failing to bring to the table a national policy for supporting exhibitions at the same time as being told the industry was pretty good at looking after and regulating itself.As well as direct links to ownership and operations of venues and events, there are a number of policy issues important to our industry. Tax is a hardy perennial, often dull but rarely unimportant. The messy implementation of new VAT (Value THE BUSINESS OF POLITICSUFI MD PAUL WOODWARD ON THE DISCORD ENDEMIC IN PUBLIC/PRIVATE PARTNERSHIPSAdded Tax) rules across the EU last year is a good case in point and an important issue on which the UFI team had to get involved fi rstly to achieve some clarity about what was going on, and secondly to communicate in Brussels just how hard it was hitting our cross-border, multi-national industry.Ease of travel and visa issues are another key topic. Exhibitors, visitors and organisers from countries across the Middle East, Africa, the Indian sub-continent and South America all struggle to do their normal, legitimate business in the face of uncertain, expensive and clunky visa regulations.In many cases, the best channel for the industry's messages is a national association. There are, though, occasions when a trans-national voice is needed, when issues affect companies from across a number of countries. UFI's work in Brussels on the VAT issues is a good case in point, as is the lobbying we have been doing with federal and state governments in India on the need for larger modern venues in some of the key cities. We have been busy beefi ng up our capacity to take on this mission when needed, but there is much work to be done on developing consistent and effective messages. We are doing better as an industry at pulling together data on how we're operating at a regional and global level. We need to get better at telling our story to politicians and government offi cials. They're interested in the economic impact we have on the regions in which we work, on the jobs we generate and how we can boost the industries served by our events. A lot of good work has already been done in this area and at UFI we hope to be able to knit together some of that work so that we can make a compelling case for why we're important and, when we have an issue to discuss, why we should be listened to. THERE ARE OCCASIONS WHEN A TRANS-NATIONAL VOICE IS NEEDEDPAUL WOODWARDMD, UFI