page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18
page 19
page 20
page 21
page 22
page 23
page 24
page 25
page 26
page 27
page 28
page 29
page 30
page 31
page 32
page 33
page 34
page 35
page 36
page 37
page 38
page 39
page 40
page 41
page 42
page 43
page 44
page 45
page 46
page 47
page 48
page 49
page 50
page 51
page 52
page 53
page 54
page 55
page 56
page 57
page 58
page 59
page 60
page 61
page 62
page 63
page 64
page 65
page 66
page 67
page 68
page 69
page 70
page 71
page 72
page 73
page 74
page 75
page 76
page 77
page 78
page 79
page 80
page 81
page 82
page 83
page 84

keep adding new functions to the Jaarbeurs venue. We are now in the fi nal stage of our construction planning for a large cinema, combined with a new entrance and a casino.Our guests have higher expectations and hospitality is a critical success factor. If people visit a show or conference, they want to feel welcome and the ambience has to be right. Our customers and exhibitors want to be able to show their hospitality. Conferences 'fall' our way because we can offer extraordinary accommodation for specifi c conferences. How you welcome guests also refl ects on you as a conference or exhibition organiser.Flexibility is becoming more important too. Venues have to be built in such a way that we can vary the size of halls and meeting rooms. This gives us optimum fl exibility for the use and grouping of spaces. In reality this is still quite complex, but in the events building of the future, you will be able to place walls in such a way that you can offer the right size for the right conference, meeting or trade show. Mark my words: This will be a success factor.But to return to Internet technology: We are looking into how we can offer our customers free Internet with unlimited speed in our venue. We need this speed to be able to combine physical and remote events. This requires a lot from your IT backbone, but it is where we're heading. As venue operators, we need to start thinking about this now.And be right in the heart of the action?Yes, that is where I would like to see Jaarbeurs. Proud and right where it happens. We started to promote trade 100 years ago. It's in our genes. The Dutch have always looked out to the world, we have earned a lot of our wealth by being outward-looking. It's been that way for centuries. An international standpoint and business instinct is what makes the Dutch tick and we are very internationally orientated. Look beyond your own borders, be curious about what is coming and make plans. That's what's important. And it brings us back to the beginning: It is fun if it's fun; it's more fun if you're successful, and it is really great if fun and success go hand-in-hand. THE BIG INTERVIEWWE PRAISE GUTS AND COURAGE IN OUR BUSINESS CULTURE AND WON'T COMPLAIN IF PEOPLE MAKE A MISTAKE