keep adding new functions to the Jaarbeurs venue. We are now in the fi nal stage of our construction planning for a large cinema, combined with a new entrance and a casino.Our guests have higher expectations and hospitality is a critical success factor. If people visit a show or conference, they want to feel welcome and the ambience has to be right. Our customers and exhibitors want to be able to show their hospitality. Conferences 'fall' our way because we can offer extraordinary accommodation for specifi c conferences. How you welcome guests also refl ects on you as a conference or exhibition organiser.Flexibility is becoming more important too. Venues have to be built in such a way that we can vary the size of halls and meeting rooms. This gives us optimum fl exibility for the use and grouping of spaces. In reality this is still quite complex, but in the events building of the future, you will be able to place walls in such a way that you can offer the right size for the right conference, meeting or trade show. Mark my words: This will be a success factor.But to return to Internet technology: We are looking into how we can offer our customers free Internet with unlimited speed in our venue. We need this speed to be able to combine physical and remote events. This requires a lot from your IT backbone, but it is where we're heading. As venue operators, we need to start thinking about this now.And be right in the heart of the action?Yes, that is where I would like to see Jaarbeurs. Proud and right where it happens. We started to promote trade 100 years ago. It's in our genes. The Dutch have always looked out to the world, we have earned a lot of our wealth by being outward-looking. It's been that way for centuries. An international standpoint and business instinct is what makes the Dutch tick and we are very internationally orientated. Look beyond your own borders, be curious about what is coming and make plans. That's what's important. And it brings us back to the beginning: It is fun if it's fun; it's more fun if you're successful, and it is really great if fun and success go hand-in-hand. THE BIG INTERVIEWWE PRAISE GUTS AND COURAGE IN OUR BUSINESS CULTURE AND WON'T COMPLAIN IF PEOPLE MAKE A MISTAKE