Concept developer | planner | system engineer | designer | experience creator | realizer and «one-stop shop»The worldwide SYMA network gives clients the opportunity to achieve their global goals with just a single partner. SYMA is at home in over 60 countries around the world. It approaches other cultures with openness and makes use of synergies to reward its clients with optimal value-added.SYMA - for all-round trade fair & event servicesSYMA-SYSTEM AGPanoramastrasse 19CH-9533 Kirchberg SGPhone +41 (0)71 932 32 32Fax +41 (0)71 932 32 33rolph.ziegler@syma.chwww.syma.chAUTO SHANGHAI, ChinaDesign: Bellprat AssociatesProject management: Georg P. JohnsonIAA FRANKFURT, GermanySYMA - The World'sLocal Exhibition Company

COUNTRY PROFILEIssue 2 | 2012 www.50exhibition-world.netReasons organisers like Hong Kong. It's bilingual. Protected intellectual property rights. Infrastructure, public transport and air links. Low tax rate. Reach half the world's population in fi ve hours. Common laws. Insurance. Bankingtechnological innovation and education. It's also a location where port-related industries can fl ourish.To provide some context for the contribution this is expected to make to the region, the Hong Kong-Zhuhai-Macau bridge is expected to carry 50,000 vehicles and 240,000 passengers every day by 2035. Add this to the 97 million passengers Hong Kong International Airport is expected to handle every year and it's easy to see Hong Kong's increased appeal to anybody running exhibitions and events.Forecasts by the Bauhinia Foundation Research Centre claim the gross domestic product of this prospective metropolis, in terms of purchasing power parity, will exceed US$5.5trillion by 2038, surpassing that of current leaders New York, London and Tokyo.As it becomes easier to develop products to specifi cation at a cheaper price, the need to attend the Canton Fairs with their high volume product lines is lessened. This will be a threat to Hong Kong as the easier manufacturing process weakens China's production role, and by extension Hong Kong's role as a window into China manufacturing."Taiwan, Hong Kong and Macau can be independent when China needs them to be," he says. "Even the second-tier cities have changed. This market is big enough for other cities to enter the mix. Strong markets build more business than lesser markets. "But it's not like the US, where big cities pounce on each other. It's only fair to talk about the success of Beijing, because we're getting more business for the same reason they are. Business breeds business."The Henquin development zone, Zhuhai, is strong in the fi elds of business services, leisure and tourism, technological and industrial innovation. Qianhai, just south of Shenzhen, is destined to become an important service production centre for the entire Asia-Pacifi c Region, encouraging future growth in China's advanced logistics services, IT services, fi nancial services and showcasing Hong Kong/Guangdong region tertiary expertise. Nansha, north of Gunagzhou, has been earmarked by China's Economic Affairs Department and Ministry of Foreign Affairs as an 'intelligent, low-carbon demonstration city' for trade, business services,