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COUNTRY PROFILEIssue 2 | 2012 www.50exhibition-world.netReasons organisers like Hong Kong. It's bilingual. Protected intellectual property rights. Infrastructure, public transport and air links. Low tax rate. Reach half the world's population in fi ve hours. Common laws. Insurance. Bankingtechnological innovation and education. It's also a location where port-related industries can fl ourish.To provide some context for the contribution this is expected to make to the region, the Hong Kong-Zhuhai-Macau bridge is expected to carry 50,000 vehicles and 240,000 passengers every day by 2035. Add this to the 97 million passengers Hong Kong International Airport is expected to handle every year and it's easy to see Hong Kong's increased appeal to anybody running exhibitions and events.Forecasts by the Bauhinia Foundation Research Centre claim the gross domestic product of this prospective metropolis, in terms of purchasing power parity, will exceed US$5.5trillion by 2038, surpassing that of current leaders New York, London and Tokyo.As it becomes easier to develop products to specifi cation at a cheaper price, the need to attend the Canton Fairs with their high volume product lines is lessened. This will be a threat to Hong Kong as the easier manufacturing process weakens China's production role, and by extension Hong Kong's role as a window into China manufacturing."Taiwan, Hong Kong and Macau can be independent when China needs them to be," he says. "Even the second-tier cities have changed. This market is big enough for other cities to enter the mix. Strong markets build more business than lesser markets. "But it's not like the US, where big cities pounce on each other. It's only fair to talk about the success of Beijing, because we're getting more business for the same reason they are. Business breeds business."The Henquin development zone, Zhuhai, is strong in the fi elds of business services, leisure and tourism, technological and industrial innovation. Qianhai, just south of Shenzhen, is destined to become an important service production centre for the entire Asia-Pacifi c Region, encouraging future growth in China's advanced logistics services, IT services, fi nancial services and showcasing Hong Kong/Guangdong region tertiary expertise. Nansha, north of Gunagzhou, has been earmarked by China's Economic Affairs Department and Ministry of Foreign Affairs as an 'intelligent, low-carbon demonstration city' for trade, business services,

COUNTRY PROFILEwww.exhibition-world.net Issue 2 | 201251SZCECEXHIBITION SPACE: 105,000sqm LOCATION: Shenzhen, Mainland ChinaCONTACT: Chairman Su Yanwei+86 755 82848676 (English language)VENUE INFORMATION:The Shenzhen Convention and Exhibition Centre is located just over the Chinese border in Shenzhen's downtown district. There are nine expo halls totalling 105,000sqm on the fi rst fl oor, the largest of them offering 30,000sqm. It's located 15 minutes from the rail station and 30 minutes from the airport.THE VENETIAN MACAUSIZE: 74,700sqmLOCATION: MacauCONTACT: CEO Raimund Hosch+853 2882 8800VENUE INFORMATION:Set in the resort-style gambling haven, the Venetian Macau's exhibition space, branded CotaiExpo, spans two fl oors of 34,000sqm each with adjacent halls on each fl oor capable of being combined according to requirements. The venue can provide AV and ICT support for an array of events.Daniel Cheung is general manager of Hong Kong Exhibition Services, part of the AllWorld Exhibitions Group, and chairman of the Hong Kong Exhibition and Convention Industry Association (HKECIA). He believes Hong Kong stands out from the international competition because of its focus on lifestyle and export-oriented consumer products. Key exhibition markets served by the city state include light consumer goods, toys, electrical products, gifts, fashion and jewellery."Hong Kong has the largest global fairs in the following sectors: electrical products, gifts, watches and clocks, jewellery and commercial aviation," he says. "In Asia it can claim to have the largest fairs in the beauty sector (Cosmoprof), fashion (Hong Kong Fashion Week), fi lm and television (Filmart), as well as homeware, toys, licensing, wine and spirits, and antiques and arts."He also maintains that Hong Kong remains a key location for getting your products across the border, while going direct to China can still end in frustration. "It's still not easy to distribute in China, even if you could fi nd a buyer. Why not use Hong Kong, which is the accepted market route into China?"People have two common complaints with trying to make it work in China," Cheung continues. "Their import licence only works in one province, or the company they are dealing with doesn't trade in overseas currencies. So why not let Hong Kong represent your products?"As Cheung points out, multinational companies may be able to set up in China, but not the majority of SMEs - the most common exhibitors at international events.It brings to mind the comments of Invest HK's Simon Galpin - the one director; one dollar; one hour registration process for SMEs looking to set up in Hong Kong."Come to Hong Kong because we will have the connections to buyers from major Asian cities," says Cheung. "The big shows often attend here, rather than Greater China."And the supply chain works two ways. China still sees Hong Kong as its route to the international marketplace. The major factories in Shenzhen and Dong Guan use Hong Kong as a platform to export.Of course, the big manufacturing shows, such as plant machinery exhibition Bauma China, which will use up to 300,000sqm in and around the Shanghai New International Exhibition Centre, takes place in November, have no place in Hong Kong. But then this colourful destination is not looking for this kind of business. It has big fi sh of a different kind to fry. HKCECEXHIBITION SPACE: 66,000sqmLOCATION: Hong Kong IslandCONTACT: MD Cliff Wallace+852 2582 8888VENUE INFORMATION:Located on the renowned Victoria Harbour, the six-storey Hong Kong Convention and Exhibition Centre is owned by the Hong Kong Trade Development Council (TDC) and the Hong Kong Special Administrative Region Government. The venue prides itself on being able to host exhibitions, conventions and smaller events at the same time, and a competitive edge courtesy of an in-house F+B operation.ASIAWORLD-EXPOEXHIBITION SPACE: 70,000sqmLOCATION: Lantau IslandCONTACT: CEO Allan Ha+852 3606 8889VENUE INFORMATION:Located right beside the airport, AWE benchmarks itself against the best international venues. The venue offers 10 ground-level column-free halls, able to accommodate extra-heavy fl oor loading and comprehensive information and communications technologies (ICT) services. The venue also offer Hong Kong's largest indoor convention hall AsiaWorld-Summit, an 8,200sqm venue capable of hosting 13,000 delegates.