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COUNTRY Issue 2 | 201251SZCECEXHIBITION SPACE: 105,000sqm LOCATION: Shenzhen, Mainland ChinaCONTACT: Chairman Su Yanwei+86 755 82848676 (English language)VENUE INFORMATION:The Shenzhen Convention and Exhibition Centre is located just over the Chinese border in Shenzhen's downtown district. There are nine expo halls totalling 105,000sqm on the fi rst fl oor, the largest of them offering 30,000sqm. It's located 15 minutes from the rail station and 30 minutes from the airport.THE VENETIAN MACAUSIZE: 74,700sqmLOCATION: MacauCONTACT: CEO Raimund Hosch+853 2882 8800VENUE INFORMATION:Set in the resort-style gambling haven, the Venetian Macau's exhibition space, branded CotaiExpo, spans two fl oors of 34,000sqm each with adjacent halls on each fl oor capable of being combined according to requirements. The venue can provide AV and ICT support for an array of events.Daniel Cheung is general manager of Hong Kong Exhibition Services, part of the AllWorld Exhibitions Group, and chairman of the Hong Kong Exhibition and Convention Industry Association (HKECIA). He believes Hong Kong stands out from the international competition because of its focus on lifestyle and export-oriented consumer products. Key exhibition markets served by the city state include light consumer goods, toys, electrical products, gifts, fashion and jewellery."Hong Kong has the largest global fairs in the following sectors: electrical products, gifts, watches and clocks, jewellery and commercial aviation," he says. "In Asia it can claim to have the largest fairs in the beauty sector (Cosmoprof), fashion (Hong Kong Fashion Week), fi lm and television (Filmart), as well as homeware, toys, licensing, wine and spirits, and antiques and arts."He also maintains that Hong Kong remains a key location for getting your products across the border, while going direct to China can still end in frustration. "It's still not easy to distribute in China, even if you could fi nd a buyer. Why not use Hong Kong, which is the accepted market route into China?"People have two common complaints with trying to make it work in China," Cheung continues. "Their import licence only works in one province, or the company they are dealing with doesn't trade in overseas currencies. So why not let Hong Kong represent your products?"As Cheung points out, multinational companies may be able to set up in China, but not the majority of SMEs - the most common exhibitors at international events.It brings to mind the comments of Invest HK's Simon Galpin - the one director; one dollar; one hour registration process for SMEs looking to set up in Hong Kong."Come to Hong Kong because we will have the connections to buyers from major Asian cities," says Cheung. "The big shows often attend here, rather than Greater China."And the supply chain works two ways. China still sees Hong Kong as its route to the international marketplace. The major factories in Shenzhen and Dong Guan use Hong Kong as a platform to export.Of course, the big manufacturing shows, such as plant machinery exhibition Bauma China, which will use up to 300,000sqm in and around the Shanghai New International Exhibition Centre, takes place in November, have no place in Hong Kong. But then this colourful destination is not looking for this kind of business. It has big fi sh of a different kind to fry. HKCECEXHIBITION SPACE: 66,000sqmLOCATION: Hong Kong IslandCONTACT: MD Cliff Wallace+852 2582 8888VENUE INFORMATION:Located on the renowned Victoria Harbour, the six-storey Hong Kong Convention and Exhibition Centre is owned by the Hong Kong Trade Development Council (TDC) and the Hong Kong Special Administrative Region Government. The venue prides itself on being able to host exhibitions, conventions and smaller events at the same time, and a competitive edge courtesy of an in-house F+B operation.ASIAWORLD-EXPOEXHIBITION SPACE: 70,000sqmLOCATION: Lantau IslandCONTACT: CEO Allan Ha+852 3606 8889VENUE INFORMATION:Located right beside the airport, AWE benchmarks itself against the best international venues. The venue offers 10 ground-level column-free halls, able to accommodate extra-heavy fl oor loading and comprehensive information and communications technologies (ICT) services. The venue also offer Hong Kong's largest indoor convention hall AsiaWorld-Summit, an 8,200sqm venue capable of hosting 13,000 delegates.

COUNTRY PROFILEIssue 2 | 2012 www.52exhibition-world.netHONG KONGINFORMATION FOR VISITORSINTERNATIONAL DIALLING CODE: +852EMERGENCY SERVICES: 999DIRECTORY ENQUIRIES (CHINESE): 1083DIRECTORY ENQUIRIES (ENGLISH): 1081LOCAL TIME: GMT + 8 hoursIMPORTANT DATESNATIONAL DAY: 1 OctoberHONG KONG SAR ESTABLISHMENT DAY: 1 JulyELECTRICITY SUPPLY: AC 220V, three-pin UK plug.SMOKING: Smoking is banned in most indoor spaces and many outdoor leisure areas.PUBLIC TRANSPORT: The MTR (Mass Transit Railway) and Airport Express will deliver you from the airport to Hong Kong Station (Central) in 28 minutes. TAXIS: Plentiful throughout Hong Kong's non-remote areas, and can be hailed on the street as well as summoned by phone. They are metered, relatively cheap, air-conditioned and clean. Expect to pay HK$20 for the fi rst 2km, and HK$1.50 thereafter. The price drops to HK$1 if the trip exceeds HK$72.5.FERRY: The Star Ferry runs between Kowloon and Hong Kong Island from piers in Tsim Sha Tsui and Hung Hom in Kowloon, and Central and Wan Chai on the Island.If you're visiting AsiaWorld-Expo then the Regal Airport Hotel (pictured) is very well suited. Not only is the fi ve-star hotel directly connected to Hong Kong International Airport by a covered bridge, it's also located one stop from AsiaWorld-Expo on the Mass Transit Railway (MTR).The 1,171-room hotel is also geared up to accomodate small-scale conferences and corporate events.Visitors to events at the HKCEC have more choice, given the venue's downtown location, but a convenient option is the 61-storey Conrad Hong Kong. The hotel's location beside Victoria Park offers fast access to post-show tranquility and instant gratifi cation above the luxurious, if busy, hub that is Pacifi c Place shopping mall. A tale of two citiesFINDING A PLACE TO STAY23.9% The increase in visitor arrivals from Mainland China in 2011. More than 28 million people made the trip compared with 3.75 million from South and East AsiaKEY FACTS CURRENCY The Hong Kong Dollar is the offi cial currency, and HK$7.8 is worth US$1.  POLITICS Hong Kong's constitution provides for the development of democratic processes, however Beijing can veto changes to the political system, slowing reform to the chagrin of pro-democracy forces. ECONOMICS Buoyant. Although interestingly, once seen as having wealth far beyond that found on the mainland, Hong Kong residents are now faced with the reality of hugely wealthy mainlanders visiting its shopping malls with newfound income.  GROSS DOMESTIC PRODUCT GDP is US$225bn; GDP per capita is US$31,836; average wage is US$1,544 per month.  LANGUAGEBoth Chinese and English are accepted as offi cial languages, making it easy for most visitors to get by without a phrase book. RELIGION Buddhism and Taoism, both of which will be hard to fi nd in practice on the showfl oor of a busy exhibition. NUMBER OF INTERNATIONAL EXHIBITION VENUESTwo; AsiaWorld-Expo on Lantau Island and the HKCEC on Hong Kong Island. AVERAGE PRICE OF A BURGERUS$2.12 will buy you a Big Mac. AVERAGE PRICE OF A BEERUS$5.5 for a pint on Hong Kong Island. The price drops signifi cantly as you head out west to Lantau Island.  BUSINESS HOURS9am-5pm for offi ce workers. Shopping malls are open between 10am and 9.30pm. Unfortunately for HK traders, stockmarket trading hours have just been extended to make it more competitive with Asian cities.  WEATHERHottest month of the year is July (28.7C); coldest month is February (16.1C).