page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18
page 19
page 20
page 21
page 22
page 23
page 24
page 25
page 26
page 27
page 28
page 29
page 30
page 31
page 32
page 33
page 34
page 35
page 36
page 37
page 38
page 39
page 40
page 41
page 42
page 43
page 44
page 45
page 46
page 47
page 48
page 49
page 50
page 51
page 52
page 53
page 54
page 55
page 56
page 57
page 58
page 59
page 60
page 61
page 62
page 63
page 64
page 65
page 66
page 67
page 68
page 69
page 70
page 71
page 72
page 73
page 74
page 75
page 76
page 77
page 78
page 79
page 80
page 81
page 82
page 83
page 84

ny number of picture postcards, history lessons and even a map of the globe point to London having a strong case for sitting at the centre of the world.Now, as host of the Olympics this year, the exhibition industry can confi dently expect an enormous fi nancial shot in the arm from the arrival of the greatest sports event on the planet. London 2012, from 27 July to 12 August, will bring an estimated £500m (US$809) in additional business visits expenditure to the capital.Ahead of the games, two of London's most iconic venues will also benefi t from the improvements in infrastructure.With the construction of the cable car from the Greenwich peninsula to the Royal Docks underway, the O2 Arena will be effectively linked with Excel London, the capital's biggest exhibition venue. The cable car will cross the river at a height of 50 metres and could provide a crossing every 15 seconds, carrying up to 2,500 passengers per hour in each direction, equivalent to the capacity of 50 buses.But will London's exhibition venues receive additional legacy benefi ts courtesy of the capital's time under the international spotlight? According to the latest rankings from the International Congress and Convention Association (ICCA) in 2010, calculated by the number of eligible meetings per city, London is 14th, behind Istanbul, Taipei and Buenos Aires, and top three cities Vienna, Barcelona and Berlin. Overall, London is on an upward trend, having risen fi ve places since 2008, but it indicates there is a lot of work still to be done to bring those business travellers to the UK.The future of the Earls Court venue has also cast some doubt over London's exhibition capacity. The anticipated demolition of the west London venue, home to exhibitions for 75 years, has caused concern in the industry. Owner CapCo has proposed a 7,500 home development on the Earls Court site. And with both Hammersmith and Fulham, and Kensington and Chelsea councils both agreeing to supplementary planning guidance that supports the principles behind the development, it seems the future of the venue will be short-lived. CapCo hopes to lessen the impact of Earls Court's loss by refurbishing its smaller west London venue, Olympia.However, Excel London's MD David Pegler dismissed fears that the profi le of the UK capital will

CITY PROFILEIssue 2 | 2012 www.66exhibition-world.netsuffer from the potential closure of the historic Earls Court venue. "We have been over-capacity in the UK for some time now," he says. "The NEC in Birmingham has around 200,000sqm of space. Twenty-fi ve years ago, it had around 90,000sqm of space, so it has doubled capacity in that time. We have not seen the industry grow at the same rate in that time. "There has also been a big explosion of regional venues in places like Harrogate and Telford."Pegler believes few cities in the world have the same pulling power as the English capital. He references the fi nancial benefi ts that the UEFA Champions League football fi nal brought to London last year. The staging was so successful that the fi nal will be held again at Wembley in 2013."In that week we held the Eular medical event, which had 16,000 delegates, and it was estimated the game brought £38m to the local economy, using the same comparison of hotel rooms," he says.However Pegler warns of complacency among London's organisers and venues. "We rather lazily thought that people would just come anyway," he continues. "London was held back because it didn't have an international convention centre. That did hold us back a bit. But if you talk to hoteliers, those that come to London on business are likely to come back as leisure tourists at a later date. There's no reason why London can't be one of the world's top fi ve business destinations."Excel London has 100,000sqm of exhibition space and recently held the Ecobuild exhibition across three days, a brand that UBM was prepared to pay up to £50m for."Ecobuild champions the best of British exhibitions on an international platform," says Pegler of the exhibition's value.The venue will be closed between June and September for the Olympic and Paralympic Games. It will host seven sports: wrestling, judo, fencing, table tennis, taekwondo, weightlifting and boxing. "We want London to remain a destination where people come to debate and meet," says Pegler. "Everyone thinks that the UK is London-centric. But if people come into London then they are likely to go up to Scotland and play golf, or visit Wales." Michael Hirst, chairman of Business Visits and Events Partnership regularly makes submissions to the UK Government on improving London's event space offering."I think Excel is still realising its full potential," he says. "It takes time for a new centre to fi ll up."Hirst sees infrastructure as a key measure in improving London's exhibition business. "The Government is still to decide on where it sees the future of Heathrow Airport, but improvements like Crossrail will make the transfer from west to east London so much easier."Tracy Halliwell, director of business tourism and major events at London and Partners, the capital's offi cial promotional organisation, believes the city has an "unrivalled variety of venue space" including Excel, Olympia, the Business Design Centre, Kings Place, the Barbican and the Queen Elizabeth II Conference Centre. "London also has a vast number of more quirky event spaces which still offer large fl oor space but also add that extra 'London twist' to an exhibition - spaces such as The O2 arena, The Mermaid KEY FACTS CURRENCY £1 = US$1.58402$100 = £63.1297  POLITICS The UK Government is under a rare period of coalition government. The 2010 general election saw no party gain an overall majority, the fi rst time this has happened for 36 years. The current London mayor is Boris Johnson. PLACES TO STAY For events at Excel,Aloft London Excel offers modern and convenient four-star accommodation. Those visiting west London will fi nd the Hilton London Olympia provides easy access to the quarter's key event venues.  FOUR-STAR HOTEL RATESFrom £100. AIRPORT TAXI TO THE CITYFrom £40. AVERAGE PRICE OF A BURGERA Medium Big Mac Meal is £4.09. DID YOU KNOW?1. There are more than 900 bookshops in London - twice as many as New York. 2. During the 7am-10am peak commuting period, 1.1 million travel into the capital. LeftHRH Prince Charles opens the Ideal Home Show at Earls Court