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MembershipSão Paulo Rua Eli, 164 São PauloCEP: 02114-010Tel: 55 11 2207-765055 11 3884-2531Fax: 55 11 2207-7654Rio de Janeiro Av. Ayrton Senna, 3.000, Bl.02, Salas 311/312 - Rio de JaneiroCEP: 22775-001Tel/Fax: 55 21

BUSINESS DRIVERS Issue 2 | 201277nternational logistics association IELA is pushing the tenets of safety, standards and sustainability harder than ever as it looks to its annual meeting in Barcelona. The rapid pace of development in the emerging markets brings with it the risk that best practice is forsaken for expediency and low cost. But this is a short-sighted goal; without quality control, the operators in these countries will become risky propositions for organisers of international events.IELA chairman Bob Moore says the focus on these three fundamental areas is integral to ensuring logistics fi rms win the attention of international organisers. This is a message the association hopes to convey with its network of 'home' and 'away' exhibition freight agents, and close ties to international associations including UFI and national bodies such as Germany's AUMA or the AEO in the UK.SafetyOccupational health and safety is a core issue for IELA at the moment. While safety standards are commonplace in the UK, Germany, Australia and the US, there is much to do before the emerging markets EW SPEAKS TO BOB MOORE, CHAIRMAN OF THE INTERNATIONAL EXHIBITION LOGISTICS ASSOCIATES (IELA) ABOUT THE TRIO OF LOGISTICS QUALITY TENETS: SAFETY, SUSTAINABILITY AND STANDARDSSAFE AND SOUNDconvince international organisers of their ability to deliver at a level expected from their more mature counterparts. "We want to be able to go to an organiser in London that is running a show in India, or an organiser running a show in China, and tell them the standards they expect in the UK will be the same they receive in other countries," says Moore."That's a key plank of what we want to deliver to the organising community." However, there is currently no regional panel or committee in place to deliver this, which is something IELA is introducing this year."Life is cheap in certain parts of the world and it's up to us to tell them that is not acceptable," he says. "People do get hurt on exhibition sites,