page 1
page 2
page 3
page 4
page 5
page 6
page 7
page 8
page 9
page 10
page 11
page 12
page 13
page 14
page 15
page 16
page 17
page 18
page 19
page 20
page 21
page 22
page 23
page 24
page 25
page 26
page 27
page 28
page 29
page 30
page 31
page 32
page 33
page 34
page 35
page 36
page 37
page 38
page 39
page 40
page 41
page 42
page 43
page 44
page 45
page 46
page 47
page 48
page 49
page 50
page 51
page 52
page 53
page 54
page 55
page 56
page 57
page 58
page 59
page 60
page 61
page 62
page 63
page 64
page 65
page 66
page 67
page 68
page 69
page 70
page 71
page 72
page 73
page 74
page 75
page 76
page 77
page 78
page 79
page 80
page 81
page 82
page 83
page 84
page 85
page 86
page 87
page 88
page 89
page 90
page 91
page 92
page 93
page 94
page 95
page 96
page 97
page 98
page 99
page 100

M& Issue 8 | 201113n the last issue of EW I focused in detail on the current hot markets of Turkey and Brazil. Now it's the turn of the hot sectors. Energy (in all its forms) and sustainability are the two main areas we are seeing most competition in from purchasers for businesses coming up for sale.Reed for example, acquired two energy-related businesses in three months. First there was the acquisition of 100 per cent of All-Energy from Media Generation Events in July. All-Energy is the UK's largest alternative energy exhibition and conference and takes place in Aberdeen, Scotland where Reed already holds Offshore Europe. Media Generation Events is a joint venture between Media Generation Group, the original founders of All-Energy, and Qatar MICE Development Institute which acquired 75 per cent of the exhibition in early 2009. At that time Reed was not in acquisition mode otherwise it may well have become the owner two years earlier. Reed also acquired the Santos Offshore Oil and Gas Expo in Brazil in September. The event was launched in 2007 but is still in its relative infancy at 7,000sqm net with presumably a lot of potential growth in the pipeline. Earlier in 2011 Reed acquired Multiplus, Brazil's leading organiser of biofuel events and Clarion acquired Energynet, organiser of the Africa Energy Forum. We expect more energy events to change hands in coming months. On the sustainability front, UBM acquired International Business Events, organisers of Ecobuild in London to fi t into the UBM Built Environment division. David Wood and Moira Edwards have built a fantastic brand that has demonstrated rapid growth over the last few years and become the world's largest exhibition dedicated to sustainable building products. Ecobuild has long been on the shopping list of a number of the major organisers and it has taken a hefty price of up to £51m (US$78.74m), including deferred consideration, to unlock it. This is the largest amount paid for a single show for quite some time and UBM seems to have justifi ed the price with expectations of continued high growth (a doubling in size over the next four years) and a comprehensive geocloning plan covering China, Brazil, India and the UAE. Earlier this year, Emap announced the cancellation of Interbuild, the long established UK construction event. There has been debate about whether the success of Ecobuild hastened the demise of Interbuild and whether Interbuild could have changed direction and used its mass to create effective competition to Ecobuild. The consensus was that it is extremely diffi cult to re-invent such a large exhibition and that Ecobuild had locked onto the fastest growing part of the building sector. Now let's see how UBM rolls this brand out into fast growth markets. DEALMAKERSMAYFIELD MEDIA STRATEGIES MD STEVE MONNINGTON LOOKS AT RECENT ACQUISITIONS IN THE WORLD'S HOTTEST EXHIBITION SECTORS: ENERGY AND SUSTAINABILITY STEVE MONNINGTONMD, MAYFIELD MEDIA STRATEGIESOTHER NOTABLE ACQUISITIONS IN JULY-SEPTEMBER 2011BuyerSellerCountryShows/Business1105 MediaJD Events USASchool Building ExpoAustralian Exhibitions & ConferencesExhibition ManagementAustraliaClubs and Hotels ShowEasyFairsEventos OMESpainE-commerceExhibitions & Events AustraliaQueensland NewspapersAustralia Home showsGL EventsSerenasTurkeyHall Management/ConferenceIWSC GroupThe Polished PalateMexicoSpirits of Mexico (drinks not ghosts)IWSC GroupWhiskies of the WorldUSASpiritsNurnberg MesseAmerican Beverage Association (InterBev)USADrinks marketProvidence EquityDaily Mail and General TrustUSAGeorge Little Management (giftware)ECOBUILD HAS BEEN ON THE SHOPPING LIST OF A NUMBER OF THE MAJOR PLAYERS