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M&Awww.exhibition-world.net Issue 8 | 201113n the last issue of EW I focused in detail on the current hot markets of Turkey and Brazil. Now it's the turn of the hot sectors. Energy (in all its forms) and sustainability are the two main areas we are seeing most competition in from purchasers for businesses coming up for sale.Reed for example, acquired two energy-related businesses in three months. First there was the acquisition of 100 per cent of All-Energy from Media Generation Events in July. All-Energy is the UK's largest alternative energy exhibition and conference and takes place in Aberdeen, Scotland where Reed already holds Offshore Europe. Media Generation Events is a joint venture between Media Generation Group, the original founders of All-Energy, and Qatar MICE Development Institute which acquired 75 per cent of the exhibition in early 2009. At that time Reed was not in acquisition mode otherwise it may well have become the owner two years earlier. Reed also acquired the Santos Offshore Oil and Gas Expo in Brazil in September. The event was launched in 2007 but is still in its relative infancy at 7,000sqm net with presumably a lot of potential growth in the pipeline. Earlier in 2011 Reed acquired Multiplus, Brazil's leading organiser of biofuel events and Clarion acquired Energynet, organiser of the Africa Energy Forum. We expect more energy events to change hands in coming months. On the sustainability front, UBM acquired International Business Events, organisers of Ecobuild in London to fi t into the UBM Built Environment division. David Wood and Moira Edwards have built a fantastic brand that has demonstrated rapid growth over the last few years and become the world's largest exhibition dedicated to sustainable building products. Ecobuild has long been on the shopping list of a number of the major organisers and it has taken a hefty price of up to £51m (US$78.74m), including deferred consideration, to unlock it. This is the largest amount paid for a single show for quite some time and UBM seems to have justifi ed the price with expectations of continued high growth (a doubling in size over the next four years) and a comprehensive geocloning plan covering China, Brazil, India and the UAE. Earlier this year, Emap announced the cancellation of Interbuild, the long established UK construction event. There has been debate about whether the success of Ecobuild hastened the demise of Interbuild and whether Interbuild could have changed direction and used its mass to create effective competition to Ecobuild. The consensus was that it is extremely diffi cult to re-invent such a large exhibition and that Ecobuild had locked onto the fastest growing part of the building sector. Now let's see how UBM rolls this brand out into fast growth markets. DEALMAKERSMAYFIELD MEDIA STRATEGIES MD STEVE MONNINGTON LOOKS AT RECENT ACQUISITIONS IN THE WORLD'S HOTTEST EXHIBITION SECTORS: ENERGY AND SUSTAINABILITY STEVE MONNINGTONMD, MAYFIELD MEDIA STRATEGIESOTHER NOTABLE ACQUISITIONS IN JULY-SEPTEMBER 2011BuyerSellerCountryShows/Business1105 MediaJD Events USASchool Building ExpoAustralian Exhibitions & ConferencesExhibition ManagementAustraliaClubs and Hotels ShowEasyFairsEventos OMESpainE-commerceExhibitions & Events AustraliaQueensland NewspapersAustralia Home showsGL EventsSerenasTurkeyHall Management/ConferenceIWSC GroupThe Polished PalateMexicoSpirits of Mexico (drinks not ghosts)IWSC GroupWhiskies of the WorldUSASpiritsNurnberg MesseAmerican Beverage Association (InterBev)USADrinks marketProvidence EquityDaily Mail and General TrustUSAGeorge Little Management (giftware)ECOBUILD HAS BEEN ON THE SHOPPING LIST OF A NUMBER OF THE MAJOR PLAYERS

EUROPEAN SMESIssue 8 | 2011 www.14exhibition-world.netonsulting and lobbying boutique company CBBS Management Consulting and Business Building Company has forged a new initiative with central and southeast European associations in an attempt to bring more small and medium enterprises (SMEs) into the exhibition fold.A memorandum of understanding between CBBS, Central European Trade Fair Alliance (CEFA) and International exhibition statistics union Centrex is the latest hope for increasing regional backing from the SMEs that comprise trade fair exhibitors."The majority of exhibitors, visitors and partners participating at our events are SMEs and SME associations," says CBBS CEO Berislav Cizmek. "We are proposing to the director general of Enterprise and Industry at the European Commission that the trade fair industry in Europe is considered an important platform and support for the future growth, development and internationalisation of European SMEs in the markets of Europe and worldwide."The companies recently took part in a public consultation with the enterprise and industry directorate in Brussels, titled Small Business, Big World; a partnership to support greater and more effi cient internationalisation of Europe's SMEs. CEFA and Centrex members organise more than 1,000 trade and consumer events, representing the trade fair industry in 16 countries and its combined audience of 200 million inhabitants.The group's EU members include Austria, Bulgaria, Germany, Hungary, Italy, Poland, Romania, Slovenia and incoming EU member Croatia. EU candidate countries include FYR Macedonia and Montenegro, CHAMPIONING SMESEW HEARS FROM A TRIUMVIRATE HOPING TO BOOST SME ATTENDANCE AT EUROPEAN EXHIBITIONSpotential EU candidates Albania, Bosnia and Herzegovina and Serbia, and the non-EU countries Moldova and Ukraine.Micro businesses yielding great numbersThere are 25 million non-primary private enterprises in Europe (28 countries of the European Economic Area plus candidate countries to the European Union). Almost all of these are SMEs and more than 90 per cent are micro businesses with fewer than 10 employees.The typical European SME for example is a micro business employing three persons, while the average company size in Europe is fi ve people. SMEs employ more than 53 per cent of Europe's workforce (around 95 million people) and are responsible for half of Europe's total turnover. They are a key source of jobs and a breeding ground for business ideas. Small businesses are the main driver for innovation and employment as well as promoting social and local integration in Europe."We need to provide overall information about shows from both a visitor and non-visitor perspective. What can visitors from SMEs expect from trade shows?" asks Cizmek. "We need to offer visitor, transport and event service packages as well as things such as subsidising attendance."Given only fi ve to seven per cent of those 25 million SMEs in Europe are exhibiting today, there is a huge well of potential exhibitors to draw from. "We need to change visitor perspectives," says Cizmek. Readers can follow the efforts of CBBS, CEFA and Centrex online at: exhibition-world.net. CBBS's Berislav Cizmek outlines the co-operation's key goals. Development and promotion of face-to-face (F2F) events in central and southeast Europe regions with a special focus on increasing image, knowledge and importance of F2F events for SMEs, regional development and cross border co-operation.. Better understanding of F2F events and their benefi ts for all industry stakeholders; the national and regional economies, local government, institutions and associations.. Starting EU projects together with regional and national partners, companies and stakeholders, with possible use of EU funding.. Transparent and audited statistics and other data about the F2F events taking place in central and southeast Europe.. Lobbying for the interests of the trade fair industry on the national and international level, including EU.. Creating market studies about regional and national economies.. The MoU was signed for the period of three years. The partners will initiate and conduct different projects working together with a broad range of organisers.22m European SMEs not currently exhibiting at European shows