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Memorable exhibitions and trade shows require world-class exhibition spaces and facilities. Like the kind you'll fi nd at the CTICC. Offering versatile and highly fl exible spaces, an unsurpassed setting, and every service and amenity you could ever need, the CTICC affords you the opportunity to transform your exhibition from an ordinary show into an unforgettable, memorable experience. For more information, or to book your CTICC experience, call us on +27 21 410 5000 today or visit www.cticc.co.zaFor perfect exhibitions.watch this spaceFeaturing:- Up to 11 200 m2 of exhibition space, of which 10 000 m2 is column-free- 2 large auditoria- A magnifi cent 2 000 m2 ballroom- 33 function or meeting rooms- Venues designed to maximise natural light- Two top-class restaurants- An exquisite roof terrace- Majestic city and mountain views- Comprehensive range of catering, AV, and planning services- 1400 parking bays

HEAD-TO-HEADwww.exhibition-world.net Issue 8 | 201127THE INTERNATIONALSGIVEN THE WORD'S SIGNIFICANCE TO EXHIBITORS AND VISITORS, EW ASKS FOUR INDUSTRY FIGUREHEADS WHAT CONSTITUTES A TRULY INTERNATIONAL EXHIBITION AND WOULD WE BENEFIT FROM USING THE TERM MORE SPARINGLY? The idea of an international exhibition sits at the very heart of what UFI is about. Even when our 20 founding members came together in 1925 they were concerned the number of events branded 'international' was proliferating and that a benchmark needed to be set. People were travelling across Europe to international exhibitions that turned out to be nothing of the sort. The best clubbed together under UFI and still do today.Our standards and benchmarks have evolved across the years and, although relatively simple, still provide a robust test of what it means to be international. It can be overseas exhibitors (at least 10 per cent). It can be visitors from other countries (at least fi ve per cent). The most international events include both. These benchmarks are enshrined in UFI's globally recognised rules and in the more recent ISO 25639 standard.As multinational companies have evolved in recent years, identifying an international exhibitor has become more complicated. Siemens in China, for example, employs tens of thousands of local staff and typically participates in trade fairs there through its local subsidiary. Technically, we say that's not an international exhibitor. We also don't allow local agents or distributors representing overseas brands to claim they're international exhibitors.Why is it important? For the same reason it was in 1925. If you are promoting your business internationally and you decide to use an international exhibition, it is a serious investment for your company. You want to be certain that will be worthwhile. UFI's standards are well respected.EDWARD LIUMANAGING DIRECTOR CEMS, SINGAPOREPAUL WOODWARDMANAGING DIRECTORUFITHEO LINGMONTDIRECTOR INTL EXHIBITIONSAMSTERDAM RAI, HOLLANDMURRAY ELLISMANAGING DIRECTORNATIONAL BOAT SHOWS, UKPAUL WOODWARDMANAGING DIRECTORUFI