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FAIR IS FAIRJEAN- FRANÇOIS QUENTIN SPEAKS TO MIKE TRUDEAU ABOUT GEO-ADAPTATION AND EASYFAIRS' SECRET TO SUCCESSt might not be completely fair to say EasyFairs is - like European airline EasyJet - the low-cost carrier of the exhibition world, but it's a tempting comparison. The minimal, cookie-cutter form and the low-cost, low-margin business model boosted by premium services for an extra price bears a resemblance to low-cost carriers. Remember this though: Other low-cost airlines market themselves not only as the cheapest airfare in Europe, but also the most reliable. And if it's reliability your exhibitors are looking for, you could do worse than take a leaf from EasyFairs' book. Coiling for a period of intense but measured expansion, the