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Phil Powell, MD of UK-based logistics supplier CEVA Showfreight and former IELA chairman, claims that rather than positioning the two events in opposite corners of a boxing ring, ELL is fi lling a gap created by market demand. "Business in the logistics industry is booming and things are becoming more complex as a result," he says. "Where IELA and similar associations will struggle is in operating on their elite platform. There must be certain elements of bureaucracy in place for an association to function as a co-operative. Unfortunately, this also has the effect of restricting progress."ELL is not to be seen as a sledgehammer to crack IELA over the head, the two events can co-exist," Powell points out. "The emergence of ELL is a demonstration of consumer demand; put simply, needs must." He adds that the introduction of legislation such as the UK's Bribery Act or the Foreign and Corrupt Practices Act in the US makes the position of exclusive co-operatives such as the model adopted by IELA more diffi cult to occupy. "The IELA congress has been a fantastic networking tool, part of our growth strategy for many years, but there could soon be a need for them to re-assess their position."ELL certainly fi lls a hole in the calendar. In the past, during the remaining 51 weeks that IELA wasn't running, events were run by small groups of event logistics providers to continue the international networking. These were ostensibly in-house operations, opened to guests from other companies that wanted to set up new partnerships with companies they couldn't reach through the exclusive IELA congress. However, these meetings dried up in recent years as a result of the global fi nancial crisis.Managing director of RE Rogers India Ravinder Sethi, who chaired IELA in 2006, agrees with Powell that the two events could easily stand side-by-side."At present there is only the annual IELA event, which was previously complemented by a range of events known as partner rings," he explains. "These were set up by RE Rogers at one point, and then Rocket Cargo, which invited partners and agents to a one-and-a-half-day networking and development LOGISTIC NEWSRE Rogers wins Indian F1 ticket RE Rogers India won the contract to supply logistics services for the India Grand Prix. The deal, which involved transporting all team vehicles, marked RE Rogers' fi rst contract win of this kind. Offi cially titled the Airtel Grand Prix of India, the event took place at the Buddh International Circuit in Greater Noida, Uttar Pradesh on 30 October 30, 2011 as the 17th race of the 2011 Formula One season. CEVA wins WorldSkills contract The UK's CEVA Showfreight won the contract for the October WorldSkills event at Excel London.The youth-oriented competition took place in the UK for the fi rst time from 5 to 8 October 2011, and attracted around 150,000 visitors.GES appoints new presidentGlobal Experience Specialists (GES), the parent company of UK exhibition and event company Melville, has appointed Steve Moster as its new president.The move follows the retirement of John Jastrem earlier this year. Jastrem's interim replacement was Paul Dykstra, CEO of GES owner Viad Corporation. BUSINESS DRIVERSIssue 8 | 2011 www.86exhibition-world.netprogramme." And they weren't small, with 120 at the last Rocket Cargo event three years ago.However, Sethi maintains that the exclusivity IELA has come under criticism for also serves a practical purpose. Some delegates have raised concerns that a lack of screening could devalue the annual ELL event and would effectively create a unique selling point for IELA membership. "ELL has only one agenda: networking," he comments. "To this end I hope it becomes a bit more selective for the next event and doesn't dilute the networking opportunity." A new age for organiser involvement?Could the new ELL event do its bit to bring organisers further into the fold? "I would hope to see more organisers attend the event," comments Powell. "Organisers - in particular a breed of UK organisers - will always need new logistics partners. If they need to fi nd shell-scheme delegates, registration contractors, they will fi nd them at ELL all under one roof. "ELL will enable organisers to become better shoppers. They can attend this event, drive a better bargain and work towards driving down these logistics costs through economies of scale."Sethi however is not convinced that this is ever going to manifest at these events. The prospect of an organiser willingly walking into a room full of agents singing for their supper is not something he can envision happening. "You can bring in organisers to educate us on the system, but they would end up being hounded by agents and forwarders," he says."Is the international logistics industry growing up? Yes. Does it herald a new age of cooperation? No. In the days of the great Brian Montgomery, a service provider was a partner. Nowadays more and more service providers are simply seen as vendors."In any case, IELA has registered the winds of change. At this year's annual congress chairman Bob Moore told members the association needs to adopt an open networking approach. As a result, non-members will be invited to a one-to-one meeting event with IELA members after next year's congress ends in Barcelona. Moore raised the need to "simplify corporate structure", in practical terms taking the organisation from a two-board Swiss co-operative to a more effi cient Swiss-based not-for-profi t company. He urged delegates to "preach the brand" and increase global awareness by engaging more actively with local and regional organiser associations, as well as with global organiser association UFI. But as Sethi points out, this all sounded very familiar to IELA members. The association must act on Moore's refl ection or risk losing ground to events such as ELL. THE EMERGENCE OF ELL IS A DEMONSTRATION OF CONSUMER DEMAND; PUT SIMPLY, NEEDS MUST