GALLERYwww.exhibition-world.net Issue 8 | 201193LONDON, ENGLAND, 14 SEPTEMBER 2011UK organisers join Exhibition World for Mash Media's day at the races One hundred of the UK's fi nest joined Exhibition World publisher Mash Media for its fi rst Race Day at Sandown Park race course in September. The event was sponsored by web development company ASP and kicked off with the fi rst ever Mash Media Question Time, a forum run by Exhibition World's sister UK publication, Exhibition News.This was followed by a champagne reception, three-course meal and an afternoon of racing with, as you can see from these pictures, mixed success.A key element of the event was the Question Time panel, which debated how organisers can increase and sustain visitor numbers. This allowed industry representatives to come together and share their experiences of visitor retention at a trade and consumer show level, as well as discuss emerging tools and trends infl uencing the perception of exhibitions today and into the future.