Exhibition World | NewsAUSTRALIA - The BusinessEvents Council of Australia(BECA) has appointed a newleadership team.Melbourne Convention andExhibition Centre CEO LeighHarry took the position ofchairman, replacing AEGOgden's convention directorGeoff Donaghy.Harry, president of theInternational Congress andConvention Association and theJoint Meetings Industry Council,is past president of Meetings andEvents Australia and has servedon the BECA Council for 10 years.Adelaide Convention BureauCEO Damien Kitto took up the roleof vice-chairman, and SydneyConvention and Exhibition CentreCEO Ton von Amerongen retainsthe position of treasurer.USA - The MD of the HongKong Convention andExhibition Centre, Cliff Wallace,and chairman of MontgomeryWorldwide, Sandy Angus, areto be inducted into theConvention Industry Council's(CIC) Hall of Leaders.Their induction will takeplace during the 2011 Hall ofLeaders Gala, held in Baltimorenext June in conjunction withthe inaugural meetings andevents exhibition AIBTM. The event recognisesinfluential leaders andinnovators from the industrythat have demonstrably helpedto define the meetings,incentives, conference, andtravel industries.Nominations were submittedby CIC member organisationsand the general industrycommunity. The CIC credits Wallace withintroducing a radically differentfinancial model for governmentthat has become anestablished industry practice. WORLD - Global exhibitionassociation UFI has compiled a2009 Euro Fair Statistics (EFS)report, containing auditedstatistics of 2,092 exhibitionsfrom 20 European countries.The report offers statisticscollected by 12 auditing bodies,and includes exhibitions coveringover 20 million square metres ofregistered rented space.UFI managing director PaulWoodward said that UFI is astrong believer "in the value ofhigh quality, audited data as afoundation for communicatingthe importance of exhibitionsto marketers"."We believe this report gives themost accurate picture of theimportant fairs in the region," he said.The events covered in the reportwere managed by 450 organisers,and had a total of 578,788exhibitors, registering a totalattendance of 50.8 million.UFI estimates the auditedtrade fairs included in thisreport represent between 40-45per cent of the Europeanexhibition market in terms of netrented space.Business council appointsnew leadership teamTHE MAGAZINE FOR THE GLOBAL EXHIBITION COMMUNITY WWW.EXHIBITION-WORLD.NET| Nov/Dec 2010|11Former UFI presidents inductedinto CIC's hall of leadersWORLD - Dutch online ticketingagency Ticketscript BV hasmerged with UK mobile ticketingcompany Trinity Mobile.Operating under the nameTicketscript, the company willfocus on expanding its leadershipinternationally and findinginnovation in ticketing solutions fortradeshows and other events.With the merger, Ticketscriptbecomes one of the largestsuppliers of self-service onlineand mobile ticketing solutions inEurope.Chief executive and co-founderof Ticketscript, Frans Jonker, saidthe market is ready for "the nextstep towards more innovativemobile ticketing". Merger creates European onlineand mobile ticketing companyUFI report provides insight on2000 audited European showsUK - The Society of MotorManufacturers and Traders(SMMT) has confirmed theBritish International Motor Showwill not return in 2012.The SMMT's announcementfollows a thorough consultationwith the UK motor industry,which cancelled the 2010 eventin light of hardship broughtabout by the recession. Despite increased attendanceat the 2008 British InternationalMotor Show, which drew472,000 visitors and around 60brands to London's Excel,British International MotorShow taken off the roadeconomic downturn andsubsequent challenges facingthe industry in both the UK andabroad made it impossible forthe industry to commit to a2010 event."In recent years the show hasplayed a less important role ininfluencing new car buyers,"said SMMT CE Paul Everitt,"Vehicle manufacturers arefocusing their limited resourceson events and activities thathave a more direct impact onbrand awareness andconsumer decisions."Leigh Harry
M&A| Exhibition World12| Nov/Dec 2010| THE MAGAZINE FOR THE GLOBAL EXHIBITION COMMUNITY WWW.EXHIBITION-WORLD.NETWe kick off this issue with my favourite subject -Turkey. A few months ago UBM madepreliminary steps into the Turkish marketsigning a highly strategic sales and marketing agreementwith Rotaforte, organiser of the marketing leading IstanbulJewellery shows. Now it has formalised the arrangementwith the acquisition of 65 per cent of the business. It's agreat partnership for Rotaforte, strengthening its positionin the region. It recently defeated a competitive launchand signed an exclusive support agreement with the mainjewellery association.The deal, which will become unconditional once TurkishCompetition Board approval has been received, willfurther enhance UBM's position as the worldwide marketleading organiser for the jewellery sector. Turkey appearsto be one of the new priority markets for UBM so we shouldexpect to see more acquisition activity in Turkey in thecoming months as it seeks to consolidate its position.Easyfairs has been busy. First it acquired the Belgianbusiness-to-business exhibition organiser, Fairtec,organiser of industrial technology shows in sectors suchas measurement and control instrumentation, pumps andvalves, subcontracting, welding, safety and security.Fairtec's "one-day fair" formula, is bang in line withEasyfairs' core strategy of providing value for moneyshows. It also opportunistically picked up the assets ofBusiness North West and Business Midlands in the UKfrom the liquidator of Nationwide Publishing Ltd whichhad ceased trading after running into financialdifficulties. Horizontal events are usually the first victimsof a recession as exhibitors cut marketing budgets so itwill be interesting to see how Easyfairs re-packagesthese shows. If it can use its low-cost formula to make exhibitinga no-brainer for the exhibitorsthen this could prove to be asmart low-cost acquisition.Meanwhile in the USA,WebMediaBrands, run by AlanMeckler of Mecklermedia famewhich organises the Social Gaming Summits and theFreemium Summits (how to market the combination offree and premium paid for content) has acquired theSemantic Technology Conference and theSemanticUniverse.com blog from Wilshire Conferences.SemTech is the largest conference in the worlddedicated to the rapidly growing topic of the SemanticWeb and Linked Data. Finally there was a conclusion to the saga of the UKProfessional Beauty Show acquired by Emap from M2Media's Mark Maloney for US $30m less than four yearsago. The original deal included six beauty exhibitions inthe UK, including the flagship Professional Beauty Showand a number of related magazines. Maloney recentlylaunched Total Beauty, a competitive event toProfessional Beauty and one that split the market andmore or less caused the demise of the brand that Emaphad paid so much money for. The end result is that Emapsold the original business back to Maloney for an amount"substantially less than the original US $30m". This is a tricky subject as it is perfectly legal for a seller towait for the expiration of the non-compete period and thenlaunch against the shows they sold. Fortunately this sort ofthing doesn't happen too often but, whatever the rights andwrongs, it is damaging to the overall concept of M&A.Steve MonningtonInternational dealmakersSteve Monnington, MD of Mayfield Media Strategies, looks at thelatest exhibition deals to land on the global table.