hidden rules6] Your best stand staffers areusually the ones who talk the least and listen the most.8] The person who complains themost about the value of being at atrade show is usually the one whoknows the least about the process anddoesn't work hard on the show floor.10] The greater the distance avisitor has travelled to attend a tradeshow, the higher the level ofhospitality you should be providing.7] The longer a team memberstretches out their break, the fewerleads they will take when they areactually exhibiting on the stand.9] The length of time to designyour exhibition presence expandsexponentially with the number ofdecision makers involved.11] Carpet belongs on the floor ofyour trade show stand, not on thedisplay back wall.12] The bigger the main visualimage on your trade show exhibit,the clearer people will understandyour message.14]The better-looking theexhibitor's shoes, the more likely he/she will complain about sore feet.13] The more years you exhibitat the same show, the more youwill have repeat customers visityou at your stand.15] The older your exhibitiondisplays, the less innovative yourcompany will appear to be to visitors.17] The more your show leadscontainer looks like a rubbish bin,the more likely your team leader willend up screaming.18] The faster you follow up yourtrade show leads, the greater the salesyou will generate from that show.16] The more aisle spacebordering your booth, the moreopportunities your team has toengage with visitors.Don't waste your leads "Trade shows aregoverned byhidden, yetimmutable, rules"Nice shoes, but not-so-nice exhibitor experience

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