1117What'sinside...2123263035434947EXHIBITING- March 2011 www.exhibitingmagazine.co.uk3contentsbuild up>The latest exhibition andmarketing newscover story> Do you measure up?Andy Bass from George P Johnson shares his thoughts on why youshould be properly measuring your live marketing experienceshidden rules> Learn from the masterMike Thimmesch reveals 18 rules he has learnt from exhibitingmarketing feature> Removing the brand maskRichard John says consumers are delving deeper into company brandsthe trainer> Misleading opportunitiesSimon Naudi is concerned about how many marketer are still notfollowing up leads post-live marketingexhibiting review > Sticky fingered marketingJames Barrett saw how charity Diabetes UK drew visitors on a budgetstand focus> The right exposure?James Barrett reviews Fujifilm's stand presence at the IPEX exhibitiontop tips > Wonderful Working Website?Design Inspiration's Ash Mashhadi offers advice on building a fabulousevent or company websitethe exhibiting guru > All BETTs are off!An impressed John Blaskey reports from education event BETTgreen focus > All's fair in love and exhibiting?MD of Nexus Collections Nick Jones looks at the role Fair Trade couldplay in our live marketing strategiesexhibitor focus > Top Drawer results?Nadia Cameron talks to exhibitors at the Top Drawer Spring eventcontractor focus > The online revolutionMelville's Debbie Lee looks at the future of the exhibitor manualevent attraction > The eyes have itJames Barrett plays I-Spy with visitors at the AAO exhibitioninnovation > New products and servicesPresenting services and products for exhibitors audit watch > What's up and what's down?Keeping an eye on the latest ABC show figureslistings > A selection of exhibitions for MarchPlan your month with our selection of show listingsbreakdown > A light-hearted look at our monthMurder on the show floor, an event for everyone, top tweets and more550 Exhibiting - www.exhibitingmagazine.co.ukpublisher: Mark Brewstermanaging editor: Nadia Cameron deputy editor: James Barrettadvertising sales manager: Jaime Linin production manager: Luke Spaldingadcopy:Philippa Somersettel:020 8971 8265 fax: 020 8971 8284 email: info@mashmedia.netSubscriptions:Annual rates: £89 (UK) ?150 (Overseas). Exhibiting is free to qualifying individuals. Visit: www.mashmedia.net for details.5239Exhibitingis published by MashMedia, 39 Thornton Road, Wimbledon,London SW19 4NQ. Printed by Wyndeham Grange. ISSN 1479-0904Views expressed are not necessarily those of the publishers. Exhibitingis available onfree subscription to UK companies. No part of this publication may be reproduced withoutthe express written permission of the publishers.2958A look at Fairtradewithin eventsLessons learnt at the education technologyexhibition BETT14????43????3547????30????The exhibitormanual make overWe're watching you

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