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ATTENTION ALL SHELL SCHEMEUSERS... TELEPHONE01825 750 699. Emailjackie@ shell- clad. com . Design and build by Shell- Clad It's all about impact! Shell- Clad T Patent No. 2425566 ( 0508525.3) European Registered Design No. 778584- 001 If you are attending a trade show and you haven't heard of Shell- Clad, then you can't possibly be making the most of your exhibition presence. " Switching from pop- up banners and large posters to Shell- Clad has transformed our exhibition presence. It's a cinch to create new panels for different shows with different audiences and we look forward to expanding our Shell- Clad portfolio." Central Systems & Automation Ltd " Our Shell- Clad stand looked wonderful and was easier than I could ever have anticipated to install. We made several really good contacts through the show which the guys manning the stand said were down to the exhibition stand." Association of Chief Police Officers >> << www. shell- clad. com

9 17 What'sinside... 21 22 27 33 35 43 49 47 EXHIBITING- July/ August 2010 www. exhibitingmagazine. co. uk 3 contents build upfrom the exhibition andmarketing world strategy> Keep on rocking on the show floor Exhibitingspeaks to restaurant and events venue The Hard Rock Cafe London about its presence at RSVP 2010 cover story> Ignore live marketing at your peril Ian Irving tells us why live marketing should remain on your ' to do' list environmental feature> Going greener Chris Emmerson shows Exhibitinghow to go greener on the show floor the trainer> Everything has a price Simon Naudi wants exhibitors to start looking at marketing avenues that some may not have considered before exhibiting abroad > Middle Eastern promise Jason Popp gives us an insight into exhibiting in the Middle East exhibition guru> Don't be caught out Get clued up before hitting the show floor, says Richard John stand focus > Can you dig it? Exhibitingtakes a look around a stand built for construction vehicle provider Luigong at German exhibition Bauma entertainment > Music to your ears Sternberg Clarke showcase some musical acts for your consderation people focus > Making a final stand Exhibitingtalks to Richard Armitage, the founder of the Octanorm stand system, as he ends a 40- year career in the exhibition industry the contractor > It was snow picnic Brian Dowling divulges the work behind an Ice Age 3 project the traveller> Let's be realistic, shall we? This month, Andy Lewis looks at setting show floor targets top tips > Get everyone talking Molly Flatts offers some tips for aiding good word of mouth generation innovation > New products and services Presenting services and products for exhibitors audit watch > What's up and what's down? Keeping an eye on the latest ABC show figures listings > A selection of exhibitions for July Plan ahead every month with our selection of show listings breakdown > A light- hearted look at our month Expensive jewels, news in brief, top tweets, etc 5 50 Exhibiting - www. exhibitingmagazine. co. uk publisher: Mark Brewstermanaging editor: Paul Colston deputy editor: James Barrettadvertising sales manager: Duncan Siegle production: James Coome and Justyna Kochanska adcopy: Philippa Somerset tel: 020 8971 8282 fax: 020 8971 8283 email: info@ mashmedia. net Subscriptions: Annual rates: £ 89 ( UK) ? 150 ( Overseas). Exhibiting is free to qualifying individuals. Visit: www. mashmedia. net for details. 52 39 Exhibitingis published by Mash Media, 39 Thornton Road, Wimbledon, London SW19 4NQ. Printed by Wyndeham Grange. ISSN 1479- 0904 Views expressed are not necessarily those of the publishers. Exhibitingis available on free subscription to UK companies. No part of this publication may be reproduced without the express written permission of the publishers. 30 58 Juice bar draws the crowds Rocking out on the show floor Make sure your team is fully briefed before hitting the exhibition floor Freezer jolly good contractor 13 27 ?? ?? 39 ?? 49 09 ??